If you’ve been wanting to get as much press as you can for your business without busting your bank by hiring a public relations firm, read Jason Calacanis of Silicon Alley Insider’s 10 tips on how to get PR for your startup. His tips, though, are not for the faint of heart or the introverts (well, if you are seeking PR, chances are that you are not the shy type).
One of his amusing anecdotes is when he climbed down the stadium during a Knicks game in order to hand a copy of his Silicon Alley Magazine to John F. Kennedy Jr. That’s chutzpah at its best! Though I don’t think I would do that personally, his passion, confidence and belief in his business is worth emulating.
Your job is to transfer the enthusiasm you feel for your brand to everyone you meet.
His tips are:
1. Be the brand = you must be in love with your company, and proud to show it off to anyone and everyone. Wear tshirts with your company name. Talk to people about your business – all the time.
2. Be everywhere = go out and network, all the time. Attend industry events. Meet people in your industry. Of course, with your company name always visible in your person whether stickers in your laptop or wearing a company tshirt.
3. Always pick up the check = They say that the best way to a man’s heart is through his stomach. And apparently, the same holds true when the best way to network is to pay for dinners. As Jason said, “In the real world break bread, don’t trade contact information.”
4. Be a human being = Understand that journalists and bloggers hate being pitched to. A better strategy is to develop relationships with the media organically and slowly.
5. How to bond with a journalist = If you want a journalist to take interest in you, take interest in them. Read their stories. Know what they write about. Even pronounce their name properly!
6. How a CEO should e-mail a journalist = Create direct, personal and honest relationships with journalists.
It’s a very long piece, but well worth the time you’d spend reading it. Read the full article.