I came across the book by Louis Barajas entitled “Small Business Big Life,” which takes a more philosophical and psychological approach to teaching how to start a business that I find interesting.
The book doesn’t discuss how to select the right business, or how to patent an idea or how to write a business plan. Rather, it delves into your reasons for starting a business — and that is to have a fuller life. He tries to put the process of starting a business into perspective.
As the author writes at the start of the book:
“The true purpose of a business should be to give you not just more money but more life.”
To succeed in your entrepreneurial venture, the author emphasizes the need for planning, designing and calculating — just like building a house. And like a house, it needs to have a strong foundation or what he calls the “four cornerstones of personal greatness”: truth, responsibility, awareness and courage.