I meet a lot of folks who want to start their own websites, but are stumped with the very basic question: “What should be the topic of my website?”
The topic and focus of your website is a result of a number of factors:
What is your objective for creating the website? A website for personal expression is vastly different from a website created to change the way people do things. A website where you are happy to communicate to others your thoughts is different from a website where you aim to earn a million dollars (or more). A website where you share your knowledge is different from a website where you want to see people connect to each other. Your focus and goal will dictate the topic of your website.
What are your interests? After defining your objectives, you can use your interests as a way to narrow and select the topic for your site. If you want to earn money on the Web and you have an interest in pets, you can start an online pet accessory store or advertising-based pet care information site. If you want to attract a huge number of users and you love networking, then you can create the next-generation social networking website.
What are your skills and resources? The level of complexity of your website will depend on your skills as well as the size of your pocket. If you want a social networking site that can earn millions for you, yet you have no tech skills to program and design the website, and you’ve got no money to hire programmers and designers, then your website will remain just a pipe dream. If you can’t do it yourself, you need to have creativity to find the resources to enlist the help of experts to create and design your website.
What is your business model? If your goal with your website is to earn money, then the topic needs to lend itself to earning money for you. If you plan to monetize your website via contextual advertising such as Google Adsense, then you need to choose a high paying topic that attracts users that are responsive to ads.
You can gain more insights on how to decide on the topic of your website from the article “7 Steps to Successful Web Site Development”