I’ve had for quite some time a copy of the book “God is a Salesman: Learn from the Master” by Mark Stevens, but I never had the interest to read it. Maybe it’s my strict Catholic upbringing that I don’t want God to be portrayed as a salesman, or maybe it’s because of the cheesy […]
Archives for April 2008
Cost Effective Online Marketing Methods
One of the interesting data in the Shop.org/Forrester Research’s report “State of Online Retailing 2007” is the most cost effective online marketing method. Per the study, the amount of dollars online spent by an online retailer to get an order based on various methods are as follows: Email (to customer list) = $6.53 Affiliate program […]
Avoiding the Common Excuses of Startup Entrepreneurs
Starting a business can be scary, exciting and daunting at the same time — and many become frozen with fear. Learn how to avoid the common excuses of startup entrepreneurs.
How to Use Web 2.0 to Get More Traffic for Your Website
YouTube, MySpace, Flickr, Digg, Wikipedia are but some of the collaboration-focused websites that have changed the Internet. Called Web 2.0, these sites include social networking, social bookmarking, social tagging, wikis, among others. The question now is: how can you tap these Web 2.0 websites to boost traffic of your site and increase your reach? Here […]
Video Contest for Small Businesses
The National Federation of Independent Business (NFIB) is sponsoring a video contest for small businesses where you create a 30-second clip that answers the question “Why does small business work for America ?” and submit the video to NFIB. Videos will be reviewed and entries will be posted on the NFIB YouTube channel at http://www.youtube.com/NFIBContest […]
How to Engage Online Customers
You often hear of the advice that you need to “engage your customers.” Engaged customers are more loyal, and more likely to recommend you to others. But how exactly do you “engage the customer,” especially online where you don’t get a chance to personally talk to the customer and present your products unlike traditional retailing? […]
Work at Home: Reshipping/Repackaging Middleman Scams
One of the rising work at home scams nowadays is what is called “repackaging or reshipping scams.” The modus operandi works like this: you may receive an unsolicited email or see a post on Craigslist or a job board telling you that you can get paid for acting as a middleman where your job is […]
How Do You Survive Starting a Business?
Starting a business is tough. More so when things are heading south and not enough income is coming in that you have to dip into your personal resources to get by. The worst part, of course, is when your personal resources are almost depleted and you see nothing in the horizon that could change the […]
Reasons for Becoming an Entrepreneur
Why did you become an entrepreneur? Or if you are just planning to become one, why be an entrepreneur? Is it because: You love the idea of succeeding based on your own terms? You love the game and challenge of entrepreneurship? You want to become rich? You want to become financially secure? You know you […]
How to Build a Profitable Blogging Business
Scott Fox in his new book “Internet Riches: The Simple Money-Making Secrets of Online Millionaires” gave one of the best (yet succinct) explanations on how to turn your blog into a profitable business: By targeting a market of desirable consumers with timely and concise information that is hard to find elsewhere, it’s possible to build […]