Blogs have become very popular nowadays. With its more casual and laid back approach, it seems that a lot of people have something to say and start a blog. Even the homeless man who took up residence in a sidewalk near Union Station in Washington DC has a blog!
The next question of course is, how can you make money from your blog?
If you look at some of the top blogs and the advertising rates they charge, you’d drool with envy. Well, they’re the top and get lots of media play and significant traffic.
One of my favorites, Duct Tape Marketing, which receives 160,000 pageviews per month, charges $36 per CPM for leaderboards and skyscraper, while medium rectangle costs $40 per CPM. Assuming that the inventory for medium rectangle is sold out at $40 per CPM, then the blog stands to earn $6,400 for one ad format alone (umm … ok, that’s not much, but still, that’s only for 1 ad format).
Another favorite, TechCrunch, receives about 5,360,000 pageviews per month. Their medium rectangle is also priced at $40 per CPM, so assuming that this is sold out every month, the blog earns $214,400 for one ad format alone! Add to that the earnings from their full banner ($12 CPM), wide skyscraper ($36) and leaderboard ($36). Now, that’s some serious dough!
If you want to earn even a fraction of what TechCrunch and other top blogs are earning, read the article “How to Make Money from Blogs”