MoreVisibility.com has an interesting paper that summarizes options for marketing on the Web other than the traditional search, and these are: Contextual advertising = using pay per click at search engines partner sites (e.g. Google Adsense publishers) which are driven by theme or relevancy to keywords Second tier search engines = pay per click at […]
Archives for October 2007
12 Characteristics of the Ideal Business Opportunity
According to the book The Maui Millionaires for Business, below are the 12 characteristics you should look for when choosing your business :
How Important is College Education to Entrepreneurial Success?
How important is college education to entrepreneurial success? How much does educational background and knowledge contribute to success as a business owner? Do you have to enroll in an Ivy League school to be successful in business? Colleges and universities offer solid education, social network and access to resources to complement your studies. They take […]
Most Effective Web Tools for Online Selling
Catalog Success magazine has an interesting article on the web tools and features that can bring the most returns for your ecommerce website. According to the article “Maximize Your Web Tools” by Larry Kavanagh, here are the tools that your website must have in order to sell more (however, the article fails to mention vendors […]
Money vs. Control: What Do Entrepreneurs Want
What is your goal as an entrepreneur? Do you want to get rich, even if that means getting investors on board? Or do you want control, meaning you grow your business by yourself albeit slowly as long as you control the business? Or do you want a little of both? This is a dilemma often […]
10 Biggest Business Blunders
The authors of the book The Maui Millionaires, David Finkel and Diane Kennedy, continue their exploration for amassing wealth in their new book “The Maui Millionaires for Business. The publishers sent me an excerpt of the book, which focused on how entrepreneurs and business-people can successfully solve wealth challenges. According to the book, here are […]
Startup Grant for New Entrepreneurs: Intuit Contest
If you are thinking of starting a business and looking for startup funds, you may want to try your luck in the “”Just Start” campaign of Intuit, makers of the accounting software Quickbooks. The grand prize is $50,000 in cash Here’s the description of the contest from the Intuit website www.IWillJustStart.com Intuit Just Start Contest […]
Is There a Demand for Your Product?
One of the cardinal rules of starting a business is to first determine whether there exists a market for your product. Then you can determine how big the market is, and if it is worth all the investment that you will put into the business. I came across this article on MIT’s Technology Review where […]
Is Your Product Ready for the Primetime?
With a newborn in the household, I get to watch a lot of late-night infomercials and shopping channels. I have since developed a fascination for these types of shows and the products featured, particularly after reading an article that QVC’s base target sales rate is in the range of $6,000 per minute! If you have […]
How to Create Effective Calls to Action in Your Website
A “call to action” is defined as an activity requested of a consumer. It could be purchasing a product, requesting for information, completing a survey, or subscribing to an online newsletter. Call to action is your signal for communicating to visitors or users what you expect them to do. An effective call to action can […]