The ability to know how to negotiate — and negotiate well — is an important element of entrepreneurial success. You negotiate with vendors, with customers, with your bank or investor — practically everyone you will work with in your business. Negotiating is an integral process in business as your needs and goals differ with the […]
Archives for September 2007
10 Online Advertising Trends that Should be Ignored
Advertising Age writer Mark Simon wrote a funny, sarcastic and brutally honest look at some of the trends in online content and advertising today. In the article entitled “Ditch the Lunatic Web Content Crazes – Beyond the Hype: The 10 Most Asinine Trends Online and Why You Should Ignore Them” he listed 10 “harebrained” trends […]
How to Get Quality Links to Your Site
Links as we all know are very important on the Web. Search engines particularly Google look not only at the number of sites linking to you but also take into consideration the quality of links. Plus, search engines are now looking for natural linking patterns, and sites that show contrary are penalized. Short of sending […]
What Attracts Investors to Finance a Business
Investors are not attracted to every business there is. One of the common mistakes I see from new entrepreneurs is that they think their business can easily attract investors. In fact, some types of businesses are not “sexy enough” to get these moneyed-types to pony up for the business. Unless the investor is your Aunt […]
Importance of Traffic in Earning Advertising Revenues
There’s an interesting question asked on Yahoo Answers on whether there exists a tool or chart to tell how much a site will earn from advertising given its traffic levels. There’s none that I know of — and with good reason. While traffic is one of the factors that can help a website earn from […]
Six Essentials for Networking
Networking is one of those activities that I do not really look forward to doing, but I know I have to do because of the many benefits it can bring to a business. According to Christine Comaford-Lynch, author of the book “Rules for Renegades,” networking is actually FUN. She wrote: “Networking is about creating an […]
Elements of Effective Customer Service on the Web
As a business owner, it is important is to keep customers happy. Give customers what they want, and your business will thrive. As such, having a plan on how to actually provide great customer service is a must. If you are selling online, here are the elements of an effective customer service plan: Contact Us […]