TV shopping channels such as QVC has become a highly effective way for small business owners to sell products. Even if you are an unknown seller offering an unknown product, getting a slot in QVC can assure you of huge sales numbers. Imagine this: in less than 5 minutes, you can sell more than a thousand units of your product (or even more!). Where else can you find that retailing wunderkind?
If your product can get into QVC, it is like hitting the jackpot — or at least the start of something big for your business. As such, competition can be very tough as every inventor or new marketer wants to be shown in the network. So how can you get your product featured on QVC?
1. Start by going to their website http://www.qvcproductsearch.com/ and study the section on how to become a QVC vendor. Check out the conferences they offer, which can really help you prepare your product for the primetime. If you feel you are ready, submit your application online or attend a QVC product search
2. Watch the QVC shows and familiarize yourself with the types of products being offered, how they are presented, how these products are packaged, the price points, etc. Develop an understanding of what sells on QVC
3. Understand the process of QVC. It takes months sometimes to hear a reply from QVC regarding your application. Once you get invited for an interview, expect that it will be like auditioning your product where you have to “sell” the idea why your product will work well in QVC to the producers. I’ve heard of some sellers who thought the invitation was just a formality and that they were already “in” only to find a couple of thousand other inventors and marketers lined up waiting for their turn to present the products.