Can you describe your business in 3 minutes or less? Imagine a situation where you meet a potential investor on the elevator, and you have only 3 floors to go. During that short elevator ride, you need to be able to win over the potential investor. Called an “elevator pitch,” it is a quick and […]
Archives for June 2007
Article Roundup: Marketing Your Business
Here are some very informative articles I’ve read this week on various aspects of marketing your business: The Secret of Sending Press Releases How Can Online Communities Yield Product Sales Results? Putting the URL back in Google indexes Three factors determine your online success
How to Prepare Yourself from Being Employed to Business Owner
If you are tired of being an employee and want to start your own business, here are some steps to help you transition: 1. Start by thinking and deciding what you really want to do, whether you want the comfort of a regular paycheck or the risk but excitement of entrepreneurship. And then pursue it. […]
Resources on Starting a Greeting Card Business
There is a lot of interest in starting a greeting card business, whether designing the cards, writing quotes, or publishing greeting cards. At PowerHomeBiz.com, we receive several questions on how to start a greeting card business every week. There are two resources that I highly recommend for those who wish to start a greeting card […]
Ten Ways to Get Started on Your Own Home Business
I updated and expanded an old article I wrote on the various ways to start a home business. The article looks at how an ordinary person can start an entrepreneurial venture — a cash-strapped would-be entrepreneur, a corporate employee looking to be their own boss, and someone willing to go on a slow-but-sure route to […]
What Makes a Good Service Business Web Site?
The Web has become a very important marketing and commercial tool in recent years. Though there are still many small business owners whose businesses are offline — e.g. landscape designer, house cleaners, etc. — that still need convincing with regards to having a presence on the Web. Since their businesses do not involve the Internet, […]
The Makings of a Viral Video
With YouTube all the rage these days, you can’t help but be impressed and a little bit jealous of videos designed to promote products getting watched by over 1 million people. Marketers talk of the “viral” success of these videos. That’s free advertising that cannot be ignored! But how exactly do you create a “viral” […]
Thinking of a Freebie Giveaway? Consider a Guidebook
Half of the year is almost over, and it is that time again to think of giveaways and freebies for your customers, subscribers and visitors. Instead of giving them a tshirt, keychain or pens (again), why don’t you prepare a short guidebook or booklet that offers tips? This is the advice of Jonathan Kranz in […]
Resource for Inventors: How to Avoid Invention Scams
The United Inventors Association , a non-profit formed in 1990 to educate new inventors, has a great section on Red Flag Warnings that new inventors must heed to avoid being scammed. I’ve heard of so many horror stories of inventors taken for a ride, some even losing significant amounts of money and even their creation, […]
How to Get Your Products to the Market: Dealing with Buyers
Whether you are an inventor or a clothing designer, you need an outlet for your products whether it is the retail store across the street or Bloomingdale’s. Of course, the bigger the store, the greater the chances for success. But the problem is: how do you get your products into the shelves of these retailers? […]