Online Media Daily has an interesting article on how to use YouTube (which the article describes as the “Holy Grail” nowadays) to market your business. The article lists some strategies:
- Always go entertainment over brand.
- Make it feel low budget. The higher quality the less the video tends to spread.
- Find something that’s already accepted and back your brand into it.
- Make it feel chaotic.
- Keep it loose.
- Be brave.
- For smaller brands, engage the audiences by answering the comments made on your video
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