Everyone knows that Amazon.com is the #1 online retailer today. But in terms of various product categories, here are the category leaders according to the Internet Retailer Top 500 Guide: Apparel/Accessories – L.L. Bean Books/CDs/DVDs – Netflix Computer Products – Dell Flowers/Gifts – 1-800-Flowers Food/Drug – Drugstore.com Hardware &Home Improvement – The Home Depot Health/Beauty […]
Archives for October 2006
Article Marketing and the Problem of Stealing Other People’s Article
I was going over the articles submitted to PowerHomeBiz.com today from other writers. One article sounded so familiar to me that I had to double take and re-read it. True enough, I was reading my article that I wrote way back in 2000 entitled Evaluating Your Business Ideas and Products http://www.powerhomebiz.com/vol13/evaluateideas.htm . The first three […]
Gift Bag Inclusion: Is it for Your Business?
From swank parties to top notch events, there is one thing that shares the spotlight with the celebrities and other attendees — the gift bags. Gossip columns talk about the stars that got greedy with gift bags and who swiped more than one. The media dissects the contents of the gift bags given in awards […]
Rethinking Your Search Engine Marketing Approach
If you are selling on the Web and relies on pay per click search engine marketing to get traffic, you’d know that the costs are creeping up. The BlueNile.com CEO Mark Vadon said in February “To give you perspective, in our top five keywords, our cost per click was up over 80 percent compared to […]
Business Idea: Passion Parties
I’ve met a lot of women (even men) who have made comfortable, if not fantastic, income from direct selling. From Avon to Mary Kay to Tupperware, direct selling is a low-cost business that anyone can start from the comfort of their homes. So I find the article over at MSNBC “Tupperware parties with a twist” […]
Marketing Strategies that Get Results
Marketing is the lifeblood of business, as they say. A business, whether big or small, will go nowhere without customers. Small and home-based businesses are faced with a tougher challenge in getting the word out about the business given our limited resources. Hence, we need to work smarter, be more creative and find inexpensive ways […]
Marketing Strategies for a Successful Holiday 2006
Shop.org, the online division of the National Retail Federation, and BizRate Research have released a new study that looked at the various marketing campaigns and promotions used by the retailers for the holiday season. The study called “2006 Online Retail Holiday Best Practices” analyzed the holiday promotions that worked best including the best sales drivers […]
Looking for an Angel Investor to Support Your Business
If you are looking for someone to help you fund your business, you may want to go and pitch your ideas where investors gather. Angel investors have been a driving force in capitalizing small businesses. To get them interested in your business, the magazine Business 2.0 has very interesting tips on How to find your […]
Advertising Your Small Business
If you are planning to advertise your business, there are several mediums you can choose and factors you need to consider. You can advertise in radio, Yellow Pages, online directories, billboards, cable — or even several mediums at the same time. In making your decision, you need to ask questions like: What is the most […]
10 Tips When You Have a Brilliant Idea
Nolo has a little book called “Your Little Legal Companion: Helpful Advice for Life’s Big Events” that provides tips on how to handle situations from having a child in kindergarten to managing retirement. The book has a section called “Having a Brilliant Idea” and here are the 10 tips that they offer: 1. Who’s going […]