If you are selling on the Web, you need to read the article “How To Sell More on the Web: 30 Tips To Increase Conversion Rates For An Ecommerce Site” . This is a long 4-article series that provides tips on improving your conversion rate. It is by no means complete, but it contains loads […]
Archives for September 2006
Networking Tips: How to Introduce Yourself
I am not a gregarious person (oftentimes I am just content to be a wall flower observing everybody) so networking events require tremendous effort on my part. The most difficult portion for me is the introduction; I always have difficulty in introducing myself. Joanne Black’s “No More Cold Calling” book mentions that studies have shown […]
How to Ask for Referrals
One of the best ways to get new clients and customers is through referrals from your existing customers, friends or colleagues. If you are referred, half of the pre-selling work is done — the potential customer is already familiar with you and the recommendation by which you came is from someone they trust. But how […]
How to Successfully Launch a New Product
I’ve come across a paper on how to launch a new product successfully. The paper is formal and a bit MBA-ish, but offers solid advice on the factors that could impact the launch of a new product.According to the paper, the critical success factors for new product development are: 1. Product must be differentiated and […]