Adsense is mostly pay per click — which means you earn when people click on the ads. Your earnings will depend on a large part to the responsiveness of audience to the ads.
For example, a travel website that provides information on travel to Spain will attract visitors looking for ways to arrange their travel and spend money on their vacation to Spain. Your site provides the info, but the ads will provide hotels, travel agencies, tourist destinations, car rentals — ads that are likely to get the attention of the users of your site. This is a site that will most likely do well with Adsense.
Or a site providing reviews of laptop computers. This type of site attracts visitors who are ready and willing to spend money and visiting the review site is a step to help them make the decision to actually spend. The review site may provide information and specs of laptop computers, but Adsense may provide links to vendors of laptop computers. Hence, there is a high likelihood that visitors will click on the ads to laptop vendors after reading the reviews. This is the site that will do well with Adsense.
However, in a chatting or gaming website, the main purpose of your visitors is to chat or play games on your site. Your visitors are not interested in the ads and will more likely ignore the ads. Afterall, they come to your site to chat and play games and are not looking for ways to spend their money. Adsense is not likely to perform as well. For your site to earn 5 digits per month, you must offset your poor CPM and poor CTR with tons of ad impression.
You can still use Adsense but if your chatting or gaming site generates a lot of traffic, a CPM approach is much better. Try to check out banner advertising networks as they offer CPM adverts. You may earn better with this approach. Here are some banner ad networks that you may want to join
- Burst Media http://www.burstmedia.com
- Fastclick (ValueClick). http://www.fastclick.com
- Advertising.com. http://www.advertising.com
- Tribal Fusion http://www.tribalfusion.com
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