A new book out in January 2006 should be of interest to all marketers. Entitled “Marketing to the New Super Consumer: Mom & Kid (Hardcover)”, the book written by Timothy Coffey, David Siegel, Gregory Livingston opines that there is a whole new market today formed by the new relationship between moms and kids. Gone are […]
Archives for November 2005
Starting a Shoe Retail Store
I just got a copy of Focus on Shoes, a trade magazine for shoe, apparel and fashion accessories store. Their November issue featured on the cover our article “Starting a Shoe Retail Store” written by Jenny Fulbright. Another important article for every entrepreneur looking to start a shoe store is their “10 Most Important Shoe […]
Money Saving Tip: Shipping Supplies
We at PowerHomeBiz.com regularly buy boxes of bubble cushioned mailers for the books that we give away, CD-ROMs that we sell, and for our e-commerce ventures. We purchase the mailers from other sellers at eBay, which we thought to be quite a steal compared to buying retail from Staples or Office Depot. One of my […]
How to Turn a Franchise Agreement to Your Advantage
Deciding to buy a franchise is a huge decision. Once you have convinced yourself that franchising suits your character and business aspirations, have identified the right franchise, done your sums, attended the initial training and perhaps paid an initial deposit you will be presented with a Franchise Agreement to sign. Typically this agreement could run […]
7 Key Marketing Strategies For The Small Business Owner
For most folks, owning your own business is a dream come true. The freedom of being your own boss and succeeding to the best of your ability are facts of life for the small business owner. Sure, there’s more stress than what you probably imagined when you were creating your grand plans, but with a […]
Time to Think of Taxes
I just received a copy of the J.K. Lasser’s Your Income Tax 2006 book, and as always, it is one hefty book. There’s something intimidating about reading a very thick book, more so when it deals with taxes. Taxes are not my most favorite things in the world, but like death, it is one of […]
New Opportunity for Marketing Your Business
There’s a new place where your business must be seen. It’s called Google Base – an experimental (beta) new product that Google launched recently. It is described as a classified ads marketplace — and more. You can list your products for sale (30 days maximum), jobs, websites, news and articles, events, even recipes. It seems […]
Prevalence of Blog Spam?
For about a month, my blog was blacklisted by the new pinging service Pingoat, which considered it “spam” and “objectionable.” A search engine dropping your blog like a hot potato is one thing, but another service putting you in their blacklist for spam is another. Both are never pleasant, but the last is akin to […]
10 New Rules of Branding
In my conversations with many small business owners and home business entrepreneurs, branding is almost always considered the turf of big boys. Afterall, who has time to think of branding when they are busy selling and marketing their businesses? This is especially true among solo entrepreneurs doing everything by themselves. This mindset is unfortunate to […]
Understanding Google’s Current Update
The webmaster community is all agog nowadays of the ongoing Google update. In an effort to combat spam and improve its search results, Google periodically changes its algorithm in ranking websites. However, this particular update, codenamed Jagger (in honor of Matt Cutts), is different from all others. First off, it comes in three stages, the […]