Business loans can be defined as money lent for a specified amount of time at a specific interest rate to a specific person or people that operate a business or plan to operate a business. This definition is very broad, but so are the various types of loans available to business people. Deciding on which […]
Archives for October 2005
Exploit Your Brand To The Fullest
A brand goes beyond a company name and tagline. It is a complete personality or set of values, sometimes even a story line, along with repeated visual, auditory and behavioral elements. When you decide to invest in creating a brand, follow these guidelines to ensure that you get your money’s worth: 1. Be distinctive. You’ll […]
Creating an Identity for Your Business
Graphic designers frequently play a prominent role in launching or repositioning a company. When they create a look (or new look) for a company’s stationery, brochure, ads and web site, this often goes by the name of an “identity package.” Don’t let this convenient term mislead you into believing that a company’s identity consists of […]
Small Business Financing Alternatives
While being your own boss and owning your own company has many advantages and benefits, there are many challenges that you face as a small business owner. One of those challenges involves meeting the cash requirements of operating your business. Getting the money to start your business was challenging enough, getting additional cash once your […]
Is Your Product Worth Talking About?
Every business owner knows that to succeed in the market, people must know your products, or at least have heard about your products. One extremely effective way to ensure that many people learn and hear about your product is to have them talk and get excited about it. But how do you get the market […]
Bloggers & Word of Mouth Marketing
Blogging has been a growing phenomenon, with bloggers beginning to take on the role as word of mouth influentials. Yet many businesses do not as yet realize the importance of bloggers in their own marketing mix. A negative blog post from an influential blogger about a product may adversely affect the perception of would-be customers […]
Seven Home-Based Business Ideas
I’m always amused at books that try to predict the hot jobs for the future. Leafing through one book, I saw “Underwater Archeologist.” I’m not sure why that’s a high-growth area, but I noticed the book failed to predict any Internet-based careers, such as web designer! The book didn’t foresee the development of the Internet. […]
Finding New Ideas for Your Home Business
Generating new and fresh ideas is paramount to running a successful home business. Ideas are needed for developing, marketing and advertising your products or services, and used for resolving different problems you may encounter. If you think you’re in a rut, below are four (4) ways for generating new ideas that can help improve your […]
Search Engine Marketing Strategies for the Holidays
With Christmas just around the corner, etailers are getting on high gear to ensure that shoppers go to them for their Christmas shopping. The research group eMarketer predicts that e-commerce will hit $26.2 billion for the last quarter of 2005, and etailers will be fighting to get a bigger share of that huge pie. If […]
Pets: A Booming Home Business
Pets are big business nowadays. American pet owners are spending more on their pets today, lavishing them with costumes, frozen treats, toys and a myriad of other products. In fact, the American Pet Products Manufacturers Association (APPMA) estimates that Americans’ spending on pets will be about $14.5 billion in 2005 for food alone. Even home-based […]