Every business owner knows that to succeed in the market, people must know your products, or at least have heard about your products. One extremely effective way to ensure that many people learn and hear about your product is to have them talk and get excited about it. But how do you get the market to actually talk about your product?
I stumbled across this Powerpoint presentation made by Terry Pittman, the head of AOL’s Digital Research Division, on “What Makes a Product Worth Talking About?”, which was presented during the Word of Mouth Marketing Association’s July conference (a great resource for marketers).
Pittman raised several questions to determine whether a product is worth talking about:
- Is it worth talking about (e.g. improve life, better than alternatives, or catalyze curiosity)?
- Is it easy to talk about?
- Is it memorable?