Leveraging podcasting technology can give you a marketing edge that will allow you to increase your online visibility, increase your client acquisition rates and improve customer loyalty. The smart businesses and marketing companies will add podcasting to the marketing mix for their business. Adding podcasting to your marketing mix can have tremendous positive impact on […]
Archives for August 2005
Small Biz Marketing Strategy: When To Launch A New Product
The first question an entrepreneur should ask himself when contemplating whether to extend his product range is “Why would I do that?” A good share of the entrepreneurs I know have a tendency to extend their product range in a very curious, opportunistic way. Whenever the market has more opportunities than suppliers, I see entrepreneurs […]
Super Sleuths: Using Trade Shows to Investigate Your Competition
Your company is in a precarious position. The marketplace is changing daily. New companies enter the industry. Your competitors are constantly unveiling new products, new services, and/or new marketing strategies. How do you keep up with or even better, how do you anticipate — these changes? That s where the trade show comes in. Gathered […]
Yellow Page Advertising: Factors to Consider When Renewing
Before long, your Yellow Page directory rep will be paying you a visit. It’s an annual event that happens several months before next year’s directory goes to press. He or she will urge you to think about your ad just long enough to renew what you used in the previous directory – or to upgrade […]
Internal Control: A Preventive Maintenance Program
You read about this in every newspaper in every town in the entire country: Some bookkeeper, trusted by the owner of a small business, embezzles thousands of dollars. If the theft doesn’t put owner out of business, it certainly causes a major headache. The reason we hear of these cases so often is that, in […]
Small Business Accounting: Understanding Depreciation
Depreciation is defined as a portion of the cost that reflects the use of a fixed asset during an accounting period. A fixed asset is an item that has a useful life of over one year. An accounting period is usually a month, quarter, six months or one year. Let’s say you bought a desk […]
Women and Entrepreneurship: Why Women Start Their Own Businesses
In our new website Women Home Business , we talk to various small and home-based women entrepreneurs on their experiences in starting their businesses, and how they continue to overcome the various challenges of entrepreneurship. More and more women are said to be starting their own businesses, but what really motivates women to go into […]
New Metric to Measure Search Engine Marketing Effectiveness
Cost-per-click (CPC) has always been considered the key metric for determining the performance of search term. While CPC remains important, it has a number of deficiencies: (a) when you are running large search engine advertising campaigns with thousands of keywords, and not just single terms; (b) when you opt for something other than the first […]
Guaranteed Funding for the Right Business Idea
The September 2005 issue of the Business 2.0 magazine heralds a very interesting piece for those thinking of starting a company. Entitled “The $50M Giveaway,” their writers asked 11 venture capitalist investors what business ideas they are ready to fund. In a previous piece, the magazine discovered that investors have some business ideas in mind […]
Tips on How to Keep Your Employees Motivated
If you have employees, whether part-time or full-time, you know that they are a key part in the success (or failure) of your business. Your employee may be the face of your business, or the critical person running the day-to-day operations of the business. Whatever functions or tasks they are doing, you need your employees […]