An important component of the success of an Internet business hinges on its credibility, defined as the perceived trustworthiness, expertise and security of the Web site. It is how a person judges the site and the level of overall assessment they arrive at — and whether they will continue to patronize the site or dismiss […]
Archives for April 2005
Book Summary: Secrets of Word Of Mouth Marketing
Spread the word about your hot new product or company! Word-of-mouth marketing is the most powerful and persuasive weapon you can use, and it won’t cost you anything! Based on George Silverman’s years of consulting with successful word-of-mouth campaigns of his own clients, here is one of the first resources on how to harness the […]
Government Buying and Selling on the Internet
Global Insight, a leading economic and financial forecasting company, (formerly DRI-WEFA), states that all levels of government (federal, state, and local) should see steady increases in the purchases of goods and services through the year 2009. Vendors willing to make the commitment to sell to government can reap the benefits of this projected government spending. […]