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When mass marketers like Wal-Mart and Home Depot move into town, many small businesses become fearful for their very survival, particularly if these businesses become direct competition. Yet despite the emergence of these multi-million dollar businesses, many small firms continue to thrive and profit in the highly competitive marketplace.
You may not be able to compete with the big boys head-on, but who says you can’t make big money? The key is to do things that they do not do. Here are some strategies your “little” business can survive and thrive against the big boys:
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