For many small and home-based entrepreneurs, advertising is an important component of their business models. This is particularly true for content, editorial and information-type websites.
In the late 90s when phenomenon of dot-coms were at their peak, banner advertising was all the rage. Many small website owners saw tremendous earning windfalls simply by putting up a website, getting traffic to it, and putting up banners. Banner advertising was a cash cow for many small entrepreneurs, with many earning thousands, if not tens of thousands, per month. Alas, it was all to end and come crashing down to earth.
With banners losing their predominance, small and home-based Internet entrepreneurs have found a new source of advertising revenue: contextual advertising. As users have grown to ignore banners, marketers have found that text advertising, particularly if integrated to the content, is the way to go. More so, if the actual text ad is targeted to the actual content of the page. Hence, contextual advertising was born, serving ads directly targeted to the page. A user reading an article on how to cut down taxes is more likely to click on an ad about tax preparation.
To learn more on how to earn from contextual advertising, and whether it is right for your website, read the following articles:
- Earning Revenues from Contextual Advertising
- Google AdSense: Earning from Online Advertising
- 8 Tips for Maximizing Contextual Advertising Revenues