Promotional products are one of the oldest – and most effective – ways of advertising a business. Every year, American businesses spend an average of $20 billion on promotional products, giving away anything with logos such as wearables, writing instruments, bags, desk items, calendars, glassware, and many more items. The success of promotional products hinges on the idea … [Read more...] about How to Use Promotional Products to Market Your Business
How to Protect Your Online Business from Credit Card Fraud
If you are selling something on the Internet, whether through product downloads or physical delivery, most likely you are accepting payments through credit cards. Credit cards provide a convenient way for buyers to pay, and thus form an integral component of doing business online. However, you need to watch out for a number of things when accepting credit card payments … [Read more...] about How to Protect Your Online Business from Credit Card Fraud
How Your Startup Business Can Save Money
Shortage of capital is always a common problem faced by many home business owners. Yet, as many of us can attest, the lack of start-up money did not exactly deter our dream of starting our own businesses. We have found that there are ways to get around the problem of insufficient funds. Through creative means, many of us are able to successfully jump-start our businesses with … [Read more...] about How Your Startup Business Can Save Money
How to Engage Your Customers
Customer satisfaction is just the minimum; your goal is to engage your customers. Customer satisfaction is "merely the entry point for achieving a deeper foundation that rests on total customer engagement," according to the book Discover Your Sales Strengths: How the World's Greatest Salespeople Develop Winning Careersby Benson Smith and Tony Rutigliano. Everyone aims to … [Read more...] about How to Engage Your Customers
Common Problems of Doing Business on the Internet
While the Internet offers many opportunities for the home-based entrepreneurs, it has its downside. Here are the top six disadvantages of operating a web business: 1. Requires tech savvy and know-how You need to be at least computer literate to operate a web business. It is important that you know how to write and edit text in an HTML environment, create tables, add graphics, … [Read more...] about Common Problems of Doing Business on the Internet