One of the first big challenges in starting a business whether a large or one-person business, online or brick-and-mortar -- is not the writing of the business plan nor looking for funding or setting up the office or opening the bank account. It is the process of searching and choosing of the right business name. Looking for the most appropriate business name can be … [Read more...] about What’s in a Business Name?
Do-it-Yourself Marketing Tips for the Home Business Entrepreneur
You open your television and see the 30-seconds commercial launched by your competitor. You flip open a glossy trade magazine and you see the 2-page ad spread for the same campaign. You browse through sites and all you see are your competitors’ banner ads. Jealous? Don’t be! Home businesses often lack the resources to engage in multi-channel marketing campaign that … [Read more...] about Do-it-Yourself Marketing Tips for the Home Business Entrepreneur
Why Investors Say “No”
You know you've got a strong business idea which you foresee has a huge financial potentials. You believe that there’s a ready market who needs your product or service. From all accounts, you are convinced that your business will be a success, and even become the next big thing! All you need is capital, and investors who are willing to support your vision and convert it to … [Read more...] about Why Investors Say “No”
How to Foster Loyalty and Get Repeat Customers for Your Online Business
You work hard to build your web site. You try hard to market your site to acquire new visitors who, hopefully, will become your customer. From search engine optimization, banner advertising, pay-per-click listings, and other marketing strategies - you do everything to get your web site out there. But are you doing anything to make sure that you retain your existing … [Read more...] about How to Foster Loyalty and Get Repeat Customers for Your Online Business
Pricing Business Services: How Much Should I Charge?
Knowing how much to charge for your service business is one of the toughest decisions for any would-be entrepreneur. While there is no single formula for calculating the price of your services, your pricing structure should follow the simple accounting principle of Income Cost = Profits. This means that you must price your work in order that your revenues will cover all your … [Read more...] about Pricing Business Services: How Much Should I Charge?