It is a common saying  among gamblers and businessmen that money begets money or so to speak, you’ve got to have money to make money. The Internet Marketing experts will tell you that nothing is “actually” free although they lure you into their games with excessive use of the word FREE. But it’s true.—You’ve got to have money to make more money.

Take a look at this. You want to do business in the Internet. To go to the Internet, you need a computer and to have the computer you need to have the money to buy it.  After the computer is purchased, whether you make money or not is another story.

For anything or any business idea that you conceive, you will need a start up capital to get it off the ground and get things going, before it can bring you anything in profits. Yes, you need the money to make more money. But it doesn’t have to be your own. That’s what we are talking about – OPM. If you have but little of your own, you can use other people's. 

The technique of using other people's money is so common and so well thought of among the very rich that it has been dignified with capital initials. Other People's Money: OPM for short. Most of the men you're meeting in this golden chamber have used OPM at one time or another in their lives. Many of them used it in the very beginning to lift themselves out of poverty or lowly employee status, to launch themselves on the first mile of the long, hard climb. You'll find OPM cropping up again and again, in various forms and with various applications, as we move around  the room. But the man who best illustrates the technique is the man we're now about to meet, one of the very, very richest of the rich, Daniel Keith Ludwig.

Ludwig began as an ordinary paycheck earner like you and me. He ended with a fortune that has been estimated as high as $3 billion. Other calculations put him in the neighborhood of $1 billion. (Some­how there doesn't seem to be much difference between the two figures. Both make the mind reel.) He did it mainly by using OPM.

The disadvantage of  OPM, of course, is that it involves a greater degree of risk. If the business doesn’t turn out right or the economy turns around while you're in the midst of your gambit, the OPM route leaves you saddled with a burden of debt. Either you carry this debt until the market improves, or you sell out at a loss. With cash you escape this kind of problem. But as we've already noted and will note many more times in this book, it is virtually impossible to grow rich without taking risks.

The stock market's so-called margin-system is another familiar illustration of the use of OPM. Under certain conditions, in buying listed stocks, you're allowed to borrow part of the purchase price from your broker. The stock market's margin rules are strict, and not for decades, has it been legal to borrow as big a percentage of a stock's price as you can borrow to buy real estate. Still, millions of investors habitually buy on margin. They obviously believe even a little OPM is better than none.

And we found one indisputable example of this accepted  business principle. Here is his story