Warner Business Books/Hardcover Publication date: August 23, 2002 $24.95 FPT
/ 238 pages / ISBN: 0-446-53003-4 (30%
Off at Amazon.com)
"WORD OF MOUSE is the first book to explain how recommender systems
work and what they can do for your businesses. I heartily recommend
it!" -Hal Varian, dean, School of Information Management and Systems,
University of California at Berkeley
Know what your customers want even before they do!
You're surfing the Web and discover a site that seems to have been
waiting just for you. It knows your likes and dislikes, the last book you
bought, and maybe even the kind of coat you'll be shopping for this winter.
Want to bring this incredible technology to your own business? This is the
book that shows you
Technology has given consumers the ability to compare prices and products
anywhere in the world-and it's given marketers something even more powerful.
A new tool called collaborative filtering is making it easy for companies to
find their ideal customers and track their detailed buying habits by
automatically turning customer data into specific recommendations across the
entire spectrum of the Web-and beyond.
John Riedl and Joseph Konstan helped invent the software that gave rise
to this marketing dream. Now in WORD OF MOUSE they show how dozens of
businesses best use—and sometimes fail to use-this technology and the many
opportunities it creates.
- Well-known companies from Amazon.com to Lands' End value and expand
their customer relationships—including aspects of those relationships
customers don't even know exist
- Clinique's "foundation finder" became a Web marketing
masterpiece—by offering each customer personalized, intimate service
for her make-up needs
- eBay built a billion-dollar business by letting their customers
create site content by posting products for sale—and policing
themselves through feedback and recommendations.
From companies who treat their buyers royally as soon as they "walk
through the door" to those who found a niche by trading consumer data,
this book shows how to apply the timeless principles of customer service…as
your company takes full advantage of "word of mouse."
About the authors:
John Riedl is co-founder and Chief Scientist at Net Perceptions,
the leading real-time personalization company on the Internet. He is on the
faculty of the computer science department at the University of Minnesota.
Joseph Konstan is also a co-founder of Net Perceptions and
professor of computer science at the University of Minnesota. He holds a
Ph.D. in computer science from U.C. Berkeley.