Welcome to Power HomeBiz Guides!

Home | About Us Contact Us | Site Map | Search

 

 

Starting a Business
Working at Home
Financing a Business
Growing a Business
Managing a Business
Marketing/Promotions
Ecommerce/Internet
Online Marketing
Business Ideas
Leadership/Mgt.

ab
 

The Girl's Guide to Starting Your Own Business


By Caitlin Friedman & Kimberly Yorio

Published by HarperResource Category: Business ISBN: 0060521570 Pub date: 1/1/2004 US$21.95; hardcover

 

"Friedman and Yorio take girl power corporate in their friendly guide for women who want to start their own business. The two media mavens (they started their own PR agency in 2000, after working as publicists at Broadway Books and Artisan, as well as other media companies) offer a lighthearted alternative to books that teach readers 'how to sound like a man and think like a man.' Clearly experienced, Friedman and Yorio know launching a business is no walk in the park. They warn readers of all the bad stuff that comes with being the boss: feeling out of sync with the rest of the world, having to manage employees, being forced to rely on customers and clients and being responsible for knowing about taxes. But they also exalt the pleasures of being in charge.

Their book covers virtually every aspect of running the show in language that isn't industry-specific, so it doesn't matter what kind of business readers want to start. Friedman and Yorio move from assessing finances and writing business plans to hiring employees and advertising. Their advice is always sound, if at times obvious (e.g., eat breakfast before business meetings, so your stomach doesn't grumble). And they give readers a break from their relentless cheerleading with sidebars featuring interviews with other successful female business owners, lists of inspirational 'chick flicks' (like Baby Boom and Sliding Doors) and worksheets for calculating budgets. Their savoir faire and enthusiasm are infectious" --Publishers Weekly



======

ab