The universal laws of business success . . . no matter whether you are selling fruit from a stand or running a Fortune 500 company.
Have you ever noticed that the business savvy of the world's best CEOs seems
like a kind of street smarts? They sense where the opportunities are and how to
take advantage of them. And their companies make money consistently, year after
How different is it to run a big company than to sell fruit from a cart or
run a small shop in a village? In essence, not very, according to Ram Charan.
From his childhood in India, where he worked in his family's shoe shop, to his
education at Harvard Business School and his daily work advising many of the
world's best CEOs, Ram understands business as few can.
The best CEOs have a knack for bringing the most complex business down to the
fundamentals -- the same fundamentals of the family shoe shop. They have
business acumen -- the ability to focus on the basics and make money for the
What the CEO Wants You to Know captures these insights and explains in clear,
simple language how to do what great CEOs do instinctively and persistently:
Understand the basic building blocks of a business and use them to figure out
how your company makes money and operates as a total business. Decide what to
do, despite the clutter of day-to-day business and the complexity of the real
world. Many people spend more than a hundred thousand dollars on an MBA without
learning to pull these pieces of the puzzle together. Many others lack a formal
business education and feel shut out from the executive suite. What the CEO
Wants You to Know takes the mystery out of business and shows the secrets of
success used by business legends like Jack Welch of GE.
Author Ram Charan is a highly sought adviser to CEOs and senior
executives in companies ranging from start-ups to the Fortune 500, including GE,
Ford, DuPont, EDS, Universal Studios, and Verizon. He is the author of Boards
That Work and the coauthor of Every Business Is a Growth Business and E-Board
Strategies. Dr. Charan has written numerous articles for Harvard Business Review
and other publications, including the Fortune cover story "Why CEOs Fail.
"He has a D.B.A and an M.B.A. from Harvard Business School and has taught
at Harvard and Northwestern. He won the best teacher award at Northwestern's
Kellogg School and was recently elected a Fellow of the National Academy of
Reviews "What the CEO Wants You to Know is a book that should be read by
everyone -- from the newest recruit to the most seasoned senior manager."
--Jac Nasser, CEO and President, Ford Motor Company
"These ideas help simplify complexity and provide a lifetime of value.
What the CEO Wants You to Know is a gem of a book." --Larry Bossidy, former
Chairman and CEO, AlliedSignal
"This is a book that's been needed for years. Ram Charan shares the
secret to finding your way in the business world and making your career more
meaningful." --Chad Holliday, Chairman and CEO, Dupont
"Reading this book is like putting on a pair of glasses -- suddenly the
guts of the business are crystal clear." --Dave Robino, Vice Chairman,
"Finally, a book that shows how business really works." --Bob
Nardelli, President and CEO, GE Power Systems
"Business acumen -- Ram Charan's term for using the universal laws of
business -- is the name of the game today." --Lois D. Juliber, COO,