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Animals Inc.: A Business Parable for the 21st Century

By Kenneth A. Tucker and Vandana Allman
ISBN: 0446530492 Hardcover, 160 pages 5 x 7-1/2 WARNER BOOKS


From The Gallup Organization, author of the national bestseller First,  Break All the Rules

When was the last time you took a course to make yourself more marketable-and found yourself wondering just what in the world you were doing? Or watched "square peg" employees dropped into "round hole" positions only to fail miserably as revenues tumbled? There's a lesson to be learned in... ANIMALS, INC.

With its previous bestsellers-First, Break All the Rules and Now, Discover Your Strengths-The Gallup Organization rewrote the book on great management. Now Gallup finally makes its classic, hilarious parable, ANIMALS, INC., available to the general public. A story that has proven effective and popular with Gallup clients for over thirty years, this tale introduces you to a group of unforgettable barnyard animals trying to run a successful business.

Deciding that education is the key, the members of Animals, Inc. conduct employee surveys, evaluate competencies, and set up training classes. Filled with the excitement and hope that accompany any new project, they work hard to overcome their natural shortcomings. The workhorse tries to operate the computer, the shy sheep makes sales calls, the scarecrow attempts to lay eggs. What results will seem uncannily familiar to the human reader.

As revelatory as Who Moved My Cheese? and as funny as Fish!, ANIMALS, INC. will have you laughing and learning at the same time. Recharge your thinking with invaluable practical insights. Get an edge in the business world you won't discover anywhere else. And discover the key to effective management, reenergized morale, and super-heightened performance. Just listen to the animals.

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