2007 ( PowerHomeBiz ) - Toronto, Ca ---
Elizabeth Abiebhode is a married mother of four who lives in one of the
poorest countries in the world, but it seems as if somebody forgot to tell
her that. Elizabeth is a retailer in one of Nigeria’s largest bustling
open-air markets. There, she spends her days selling fresh produce trying to
earn enough money to support her family.|
(news continued below)
Elizabeth is one of the continent’s many emerging entrepreneurs that are
taking their futures into their own hands in their attempts to break out of
poverty. She is also just one of the African entrepreneurs that are
receiving support from a new Toronto-based microfinance initiative, SEO for
Entrepreneurship expert Evan Carmichael felt the need to give back the
only way he knows how – by helping small business owners get started. Seeing
the potential for mutual benefit, Carmichael decided to launch a series of
workshops that are connecting entrepreneurs from halfway around the world in
ways they never thought possible.
“The majority of Africans are poor, we all know that,” he says. “But we
also know that business is one of the best ways to break out of the cycle of
poverty. And while Africa may be short on capital, it’s by no means short on
It was to that end that Carmichael decided to launch SEO for Africa, a
series of workshops designed to help Toronto business owners improve their
search engine rankings for their own websites. While Toronto entrepreneurs
gain valuable SEO training to help their businesses, they will also be
directly supporting African entrepreneurs in their own ventures.
“All of the proceeds from our SEO workshops go directly towards
supporting the business ventures of African entrepreneurs in the form of
microfinance loans,” says Carmichael. “We believe in giving a hand up, not a
hand out, and what better way to do that than through a mutually beneficial
program like this?”
To date, Carmichael’s SEO for Africa program has helped raise over $2650
for deserving African entrepreneurs, whose business activities range from
selling eggs and clothes to interior decorating.
Carmichael’s next workshop is SEO Level 1, “Understanding Google’s
Algorithm – 15 Filters Google Uses To Rank Your Website.” Here, he promises
that all attendees will leave “with an understanding of how to get their
pages positioned highly,” as well as learning what tricks could get you into
trouble. Topics to be covered include: Google’s Sandbox, Google’s Trust
Rank, domain age, link farming, Google bombing, and the false use of
“Microfinance loans are a proven way to help entrepreneurs improve their
standards of living and foster sustainable development,” says Carmichael.
“They can also create jobs for others.” Carmichael adds that while these
entrepreneurs generally do not qualify for traditional banking credit, the
rate of repayment with microfinance loans is upwards of 92%.
Toronto entrepreneurs interested in boosting their Google rankings while
helping African entrepreneurs build their businesses can visit
http://www.evancarmichael.com/SEO-For-Africa/ for more
information. The next workshop, SEO Level 1, is scheduled to take place on
Thursday, October 25, 2007 at 7:00pm at BizLaunch (268 Adelaide St. West,
Evan Carmichael is available for an interview. Please contact him at email@example.com.
Evan is an entrepreneur and international speaker. Evan's website, <a
is the world's #1 website for small business motivation and strategies. With
over 160,000 monthly visitors, 1,350 contributing authors, and 25,500 pages
of content no website shares more profiles of famous entrepreneurs and
inspires more small business owners than EvanCarmichael.com.
Evan has been interviewed by newspapers, radio stations, and television
stations including The New York Times, The Globe and Mail, Metro, CHUM FM,
CityTV, Global TV, OMNI TV, Enterprise, and the Toronto Sun.
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