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Pay-Per-Click Marketing - Better Quality Score Means Increased Profits 
Now that we are headed into the busy fall season, many business owners are turning their attention back to their businesses. Pay per click marketing is one way to bring in sales quickly if you know what you are doing.


September 30, 2009 ( PowerHomeBiz.com )  - If you are new to PPC marketing, one of the first things you need to know about is Quality Score, for it is one of the foundational underpinnings of keyword selection. If you are greeting your screen with a blank stare, don't worry, you are not alone.

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Even many seasoned pay per click marketers don't understand the impact of Quality Score and why they should care about it. Here, well explain exactly what it is and why it is critical to the success of your PPC campaigns.

Pay Per Click Marketing: Quality Score Explained

The definition of quality score is taken straight from the horses mouth (ie, Google) is as follows: The AdWords system calculates a 'Quality Score' for each of your keywords. It looks at a variety of factors to measure how relevant your keyword is to your ad text and to a user's search query. A keyword's Quality Score updates frequently and is closely related to its performance. In general, a high Quality Score means that your keyword will trigger ads in a higher position and at a lower cost-per-click (CPC). (emphasis added)

Obviously, the emphasized part is why you should care about your quality score. Right about now you might be thinking, How can I improve my quality score? Following are two things you can do.

2 Ways to Improve Your Quality Score

1. Be Relevant to Google: As its Google that calculates this score and the search engine that drives the most traffic, you want to make sure that whats on your landing page is reflected in your keyword selection. Otherwise, Google won't think your PPC ad is relevant and will rank it low.

How to Achieve Google Relevancy. Tip: Use its Site-Related Keywords tool to ensure this.

2. Update Your Meta Tags: Once you've done some split testing to determine your best performing keywords, add them to your meta tags. While a lot of SEO experts don't give a lot of weight to meta tags anymore, search engines still use them to some degree (specifically the title, keywords and description tags) to help them index sites.

FYI, there are many ways to improve your Quality Score, but these two tips are not only among the most effective in our opinion; they are tips you won't find discussed in many articles on pay per click marketing.

If you want to learn how to make more money with Internet Marketing and Pay Per Click Advertising, visit http://ppcsummit.com/adwordsreport2.html?art3  to download this comprehensive 20+ page report for writing profitable Google AdWords campaigns.

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Bob Kern
PPC Summit
www.ppcsummit.com

 

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