September 22, 2008 ( PowerHomeBiz
) - Fort Worth, TX --
What Is a Brand?
A brand can come in the form of a name, sign, term, symbol, design or any combination of these. It is what sets your pet sitting business apart from your competition and convinces customers that yours is the only pet sitting business that can meet their needs.
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Why Is Creating a Brand Important?
Brands can speak for your pet sitting business in short, memorable terms.
It represents what your business is about its potential to deliver its
service. Increasing credibility, motivation to buy, customer loyalty and
emotional connections with buyers can all be achieved by creating the
perfect brand for your business. In many respects, a brand is a
representation of potential customers’ experiences with your pet sitting
business and can influence the perception of it within the market and in
potential customers’ eyes.
How Do You Define Your Brand?
Consider what your pet sitting business has to offer your target market
and how it stands out from the competition. Ask yourself these questions:
• Who is your target market comprised of? What are their wants and needs?
How does your pet sitting business meet these wants and needs when others
can’t? Consider the pet sitting services that you are willing to provide
your target market that others do or will not.
• What specializations does your company have? Do you care for exotic
pets or specific breeds of animals?
• What are your pet sitting company’s goal, mission and values? How are
they similar to your target market’s? Is your business’ main goal to provide
quality pet sitting services for the elderly? Is your mission to provide
green, healthy pet sitting care? Are you dedicated to treating pets as
• What sets your marketing apart from your competitors? Think about
taglines, logos and designs.
How to Create a Unique Customer Experience
Take what’s unique about your pet sitting business and find a way to
present or deliver it in an uncommon way. Hypothetically, you could leave
each of your customers a detailed package that explains the best ways they
can take care of their pet’s health - that would definitely be a unique
customer experience. However, if you don’t have the time or writing skills,
you may just want to decide on a presentation or delivery that is doable and
appealing for both business owner and customer. Think about what you can
give your pet sitting customers during service that will “wow” them and
anyone else who they’ll talk about your services with.
How to Use Your Brand in Your Marketing
Understand that your brand acts as a promise to your customers. It
represents both an ideal and your business. That being said, you need to
infuse your brand into as many of your marketing materials as you can. Put
your brand on your pet sitting business cards, on signs and posters, on
electronic advertisements, websites and anywhere else where people can see
it and logically connect the brand to your pet sitting business.
Danielle Chonody is The Pet Business Success Coach. For more
marketing tips get her free 5 part e-course that exposes the secrets to
attracting a consistent stream of new customers and reducing your marketing