I did both.
See, I know the position you're in right now. I've been there. I've hired
and fired 2 pay-per-click management companies. I was forced to learn on my
own and spend tens of thousands of dollars.
My Experiences with Outsourcing My Pay-Per-Click Needs
The first pay-per-click management company that I hired kept raising my
budget and jacking up my costs-per-click. Yet, I wasn't getting any
So I decided to fire that PPC firm and manage my own pay-per-click
campaigns. I studied under the top gurus like Perry Marshall. I bought all
the ebooks and coaching programs. And, I spent more than $10,000.00 figuring
everything out on my own until I grew a no name business into $50k per month
in sales all from pay-per-click advertising.
But, I worked day and night on my pay-per-click campaigns. I spent a ton
of time, money and effort on it. I couldn't handle it anymore so I hired
another pay-per-click firm to take over the accounts again. They did a nice
job and are still around today, but I saw some holes in their approach.
Now, I don't want you to make the same mistakes I did. I want to help you
choose a pay-per-click management company that's actually going to help you
turn clicks into clients.
Here are 7 Questions You Need to Ask Before You Hire a Pay-Per-Click
1. This is going to piss people off: How many accounts does an account
manager handle? Just because you have a "dedicated" account manager doesn't
mean he/she isn't dedicated to 50 other accounts. This is not uncommon in
some of the larger pay-per-click firms out there. If they work 40 hours per
week that's less than 1 hour/week they are spending on your account,
provided they do nothing but work on accounts every minute of the day.
2. Can I peek in and have access to my Google & Yahoo accounts? There's a
new breed of PPC management that keeps everything secret. They are basically
buying a click for $1.00 then charging you an undisclosed markup on the
click. That's why their setup & management fees are low. They're making
money on marking up your clicks.
3. What constitutes an improvement? You need to put in your order with
the pay-per-click firm just like you would order a steak medium rare with a
side of truffle fries to a waiter. Don't be afraid to ask for help and don't
be afraid to speak up. For example: I want to increase sales while keeping
my cost-per-sale under $50.
4. Do you track phone calls? If you are doing any part of the business
offline then your pay-per-click management company should offer a way to
track where your calls are coming from. Tracking calls back to specific
keywords helps eliminate waste and will reveal high response terms you'll
want to dominate.
5. What are your prices? Now, don't be cheap. There is no such thing as a
Mercedes Benz for Honda prices. I'll admit some people don't need the
Mercedes, but if you are spending $2,000/month or more, chances are you at
least need a certified, pre-owned BMW.
6. What is your experience? I'm all for giving the new guy a try. I was
the new guy at one point. Nothing, I repeat nothing can replace experience.
Experience comes from long hours of hard work. There are no magic formulas.
Good solid basics and some creativity will always win in the end.
7. Will you involve me in the project? No one knows your business as well
as you. Get specific on how often you'll meet to review the results and plan
next steps. A good pay-per-click firm will welcome your input. It is
Now, it's up to you. But, if you fail to ask the above questions, then
you're risking hiring and firing new pay-per-click management companies when
things go south or spending tens of thousands of dollars learning how to do
it yourself like I did. Learn from my pay-per-click outsourcing experiences.
Pay-Per-Click Expert Paul Rakovich grew a no-named business
selling Tony Robbins CDs to doing $50,000.00 per month in sales with PPC
advertising. Today, he manages PPC campaigns for plastic surgeons,
dermatologists, clothing companies, dentists, lawyers, Internet marketers, a
famous copywriter and more! Now get his FREE 5 PPC Fixes That Could Save You
http://www.clicksandclients.com & learn how to turn your clicks
into paying clients.
The revamped look of the website portrays the company's unsurpassed
status as an outsourcing giant in the present outsourcing market.