Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it. The fact that the owner was going around passing out free promotional pens to patrons … [Read more...] about Promotional Products in Your Marketing Plan
Archives for March 2015
Life Changes and Its Effect on Your Taxes
There are a number of life changes that could significantly impact your taxes. These life events can either help you get a really big refund or increase the amount of taxes you pay. Every time you get a paid Uncle Sam takes some of that paycheck in the form of income-tax withholding. How much will he take? That'll depend on where you are in your life as reflected in how … [Read more...] about Life Changes and Its Effect on Your Taxes
Customizing your Home Office: Windows with Built-in Blinds
Your home office is command central when it comes to productivity for your business, whether you're paying bills or simply scanning the web for inspiration. Besides the basics - a desk, a chair, storage space - you'll also need an easy way to control light, temperature, and outside noise. Enter: windows with built-in blinds (i.e. blinds between glass), a fun little feature … [Read more...] about Customizing your Home Office: Windows with Built-in Blinds
Empower Yourself Today!
How do you feel about where you are in your life? Consider this; where you are in this very moment of reading this article is the summation of all the choices that you have made up to this point. That's the good news and the "bad news" It's a sobering idea, isn't it? What this means is that if you aren't happy with some aspects of your life then on some level you have chosen … [Read more...] about Empower Yourself Today!
Synchronizing Your Brand Image With Your Customers’ Buying Habits
What do customers see when they interact with your brand? Are you projecting your ideas or taking the time to discover and listen to your customers' wants and needs? In order to achieve success in marketing, it is critical that your image and message are based on what your customers are looking for from the outside looking in, not what a company wants to project from the … [Read more...] about Synchronizing Your Brand Image With Your Customers’ Buying Habits