When starting a successful business venture or launching a new product, most entrepreneurs or business owners conduct some type of marketing research to determine the extent of their prospective customer base. And when getting the word out to that customer base, many entrepreneurs may turn to the media to help generate a buzz for them. However, as detailed as their marketing … [Read more...] about Knowing Your Media Market Is Critical
Archives for April 2013
How to Choose the Right Marketing Strategy for Your Business
Part of running a successful business is making it grow. Home-based businesses are no exception. In fact, it can be even more important if you are just starting out or lack a potential client base. The key to growing a business is marketing. Marketing is how you connect with individuals who may become customers or clients and includes methods such as affiliate programs, … [Read more...] about How to Choose the Right Marketing Strategy for Your Business
How to Plan for the Future of Your Business
The Rule of the Startups say: Everything costs twice as much and takes twice as long as expected. Therefore, planning is essential to minimize any unexpected turns as you start your business. Your business plan in itself will not tell you what to do. In fact, your business plan will become obsolete as your assumptions, conditions and environment change. According to Harry … [Read more...] about How to Plan for the Future of Your Business
Bootstrapping 101: How to Start a Business on a Shoestring Budget
Amar Bhide, the Glaubinger Professor of Business at Columbia University, has studied the practices of scores of successful entrepreneurs. In his 1992 HBR article "Bootstrap Finance," he recommends the following principles and practices on how to start a business on a shoestring budget: Get operational quickly. There's nothing ignoble about starting with a copycat … [Read more...] about Bootstrapping 101: How to Start a Business on a Shoestring Budget
Factoring: Alternative Funding Source for Entrepreneurs
Cash flow means everything to a growing business. Whether it's meeting payroll or funding product development, an adequate supply of cash flow is vital for both daily business and sustainable growth. Cash flow, however, also means frustration to the entrepreneur who soon figures out that cash from customers never seems to realize in time to meet payables and other expenses. To … [Read more...] about Factoring: Alternative Funding Source for Entrepreneurs