The administration sees green shoots appearing in the economic data. We share that optimism. But we're focused on the arrival of a different color -- we see a pink lining in this recession. In the midst of all the fiscal gloom, the stress over stress tests, there is a part of the population which is, in fact, benefiting from the economic environment. Women. America is on the … [Read more...] about Womenomics: The Rise of the Professional Woman
Archives for May 2009
Luck By Design: Living and Working with Purpose
Everything that arises in your life is there for one purpose only -- to teach you to exercise an underutilized aspect of your life. Because work involves contact with other people, the underutilized aspects of your life can become more apparent as you compare and contrast yourself with others. Of course, this can only happen when you're present. Sometimes this can be … [Read more...] about Luck By Design: Living and Working with Purpose
What is Branding?
For many small businesses, especially home-based entrepreneurs, branding is a concept reserved for big businesses. They do not have the time nor resources to hire experts, consultants, and marketing agencies to develop and communicate the brand of their business. Branding is one of those "fluffy" ideas that are at the bottom of a long to-do list (if it ever makes it to the … [Read more...] about What is Branding?
Tap the Secret Wealth of a Bad Economy
Many businesses are in an awful rut these days. That's because they don't know what steps to take to tap into what I call "the secret wealth of a bad economy." There's much more economic activity going on, even now, in the midst of what many are calling the worst economic downtown since the 1930s. In this article, I'll share with you 7 smart things that successful businesses … [Read more...] about Tap the Secret Wealth of a Bad Economy
The Reverse Job Interview: Book Excerpt
As the global workforce scrambles in the wake of the current economic turmoil, more and more candidates are vying for a shrinking number of jobs. Competition is even fiercer in the corporate arena where employees have been laid off by the thousands. So it seems crazy to worry about what you're getting yourself into where you're applying for work. What do you care if your … [Read more...] about The Reverse Job Interview: Book Excerpt