Let's face it: the greatest accomplishment for a member of the sales community is closing a deal with a skeptic. Many who are proficient at this art agree that it is far more gratifying to convince someone who initially felt your product was not necessary that it indeed is, than to complete what the industry terms an "easy sell." Lucky for us all, plenty of doubters buy … [Read more...] about 11 Rules for Selling to a Skeptic
Archives for May 2005
10 Packaging Tips That Will Make Consumers Buy Your Product
Packaging plays an important role in the marketing of your products. It is key to attracting the attention of buyers. It helps define the product, create brand identity, and creates the first impression to consumers in the grocery or store aisles. Here are ten packaging tips that will lure consumers to buy your product: 1. Understand the customer. The problem today … [Read more...] about 10 Packaging Tips That Will Make Consumers Buy Your Product