Businesses and
consumers are drowning in a never-ending deluge of Spam (junk mail) -
according to reports just released by Quris, Inc. Spam has increased 450%
from June of 2001 to now. Furthermore, 70% of respondents indicated they are
receiving so much e-mail in the form of Spam that it's negating their
acceptance and responsiveness to legitimate opt-in e-mail messages
(permission based). The average business user is forced to spend 20-30
minutes a day wading through Spam clogged e-mail in-boxes trying to separate
legitimate e-mail from the junk in order to delete the latter.
Many companies have tried to offer Spam solutions that are based
primarily on filtering technology. But, most of these products and services
have not worked well in practice - the ingenious spammers have learned work
arounds by constantly changing their fake e-mail addresses and text to avoid
the blocking filters. It's been a war of attrition to date and the spammers
have been winning so far!
I am pleased to report that one company has developed an elegant but
simple solution that has blocked 100% of the Spam that was sent to me during
a test period of five days. The company is DigiPortal Software, Inc.
www.digiportal.com and their Spam killer application is called ChoiceMail.
It works extremely well, is easy to setup and only costs $29.95
(introductory price) and they even offer a fourteen-day trial period for no
charge to test drive the product. And, the solution runs on your desktop and
does not necessitate your working with a third party server and doesn't
require any service charges. Most importantly, it puts the burden of proof
on the Spammers, forcing them to have your permission to contact you.
Here is how DigiPortal's clever solution and software work: You download
or purchase the software and install it on your PC (sorry PC version only
right now) and setup your approval list by exporting your address book. From
that point forward ChoiceMail automatically assumes all inbound e-mail is
Spam and it blocks any e-mail that is not on an approved list that you have
created.
If the e-mail sender is on your approved list it makes it through to your
inbox; if not, then ChoiceMail blocks the mail address and adds it to a
rejection list and sends the sender a notification that you're on a
"permission network" and that he/she has to click through to a web
site and send you a message by filling out a form that automatically
forwards the person's message to you, so you can elect to receive it or not.
DigiPortal is effectively acting as a trusted middleman in a process that
reminds me of PGP ("Pretty Good Privacy") the defacto industry
standard e-mail security application that incorporates a similar process via
a key held by a trusted third party. You're ostensibly guaranteed never to
receive any Spam based e-mail as spammers will never receive your e-mail,
let alone reply to it - most use automated systems that have no human
intervention in the process. It's relatively painless for you to manage new
contacts - if you're receiving in-bound e-mails from a new a person
(contact) that you have no existing relationship with, it's easy to accept
his/her request to reach you and the software also automatically updates
your permission list.
ChoiceMail is an elegant solution that works well, is easy to use and
solves a problem very cost effectively. There are a few hiccups with the
software - but, these are minor when you consider the significant benefits
of the product and assuming the company will broaden its support for other
applications in the near term. At present DigiPortal only works with
standard ISPs such as Earthlink, ATT, etc. and with specific desktop clients
including Outlook Express and Eudora - no web-based e-mail services (HotMail
or Yahoo mail) work with the software yet and there is no support for AOL at
present. My biggest complaint is that they don't support a standard Outlook
e-mail - you have to manually import your contact list from Outlook, which
can be painstaking depending on the number of recipients in your address
book. And, their initial focus is on the small business user or consumer, as
they offer no support at present for the corporate enterprise.
About the Author
Lee Traupel has 20 plus years of
business development and marketing experience - he is the founder of Intelective
Communications, Inc. www.intelective.com