You might be forgiven for thinking that competition is fierce if you run
an online business. After all, every day - day in, day out - you, me and
everyone else is constantly bombarded by offers from every man and his
dog for various programs that promise us the means to earn an income from
home.
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After a while, of course, you begin to recognize that these programs
are not worth the paper they're written on and the people pushing them
are little more than con artists (or worse).
A common theme in all of these offers is the lack of effort required
to begin making a significant income. Witness all the "Make money
while you sleep!", "We do all the work!", "$3,000 per
week for two hours work!", "Big money, no experience
required!" subject lines in your inbox this morning.
The reason these types of offers are so prevalent, of course, is that
the notion of something for nothing is seductive. Who on earth in their
right mind would actually choose to spend 40 hours per week working for
$80,000 per year when they can earn the same amount working only 2 hours
each week? No one. The only problem is, working 2 hours a week and making
$80K isn't going to happen unless that two hours is spent managing your
multi-million dollar portfolio. And even then you'd most likely be
spending more than a lousy couple of hours a week.
Common sense tells us that this must be so. But common sense is a rare
commodity in the real world and even rarer when it comes to anything to
do with the Internet, an unreal world if ever there was one.
There are a LOT of people running so-called "Internet
businesses". A goodly proportion of these people are the ones
touting the aforementioned "bizopp" pipedreams. This is good
news for you, believe it or not. Why? Because, despite how it may
sometimes seem, your REAL competition is relatively small in number.
After all, if 98% of those doing business online are unsuccessful (and
promoting get rich quick schemes is the best way I know to make it into
that elite group of 98 percenters), that leaves the field wide open for
the 2% who are actually prepared to do some real work.
So don't for a minute think that the Internet playing field is all
sown up. It isn't. All that buzzing in the background is the little kids
down the other end of the field playing make-believe. There's still
plenty of room to run on the field with the real players.
So, accept the fact that there's no such thing as something for
nothing and you really are going to have to work for a living after all.
Then create something original which meets the needs of one or more
target markets and get to work.
There's plenty of room for you on the field and plenty of trophies to
go around. You just have to keep your eye on the ball.
