Google is popular with webmasters and Internet Marketing companies due to
the highly workable ranking system it uses.
Unlike other engines where information about how the results are obtained
are sketchy at best, Google actually publishes information on it's site
about the results it produces. So webmasters have things they can do to
produce higher rankings. What also makes Google popular with webmasters is
the speed at which they will spider / list your site.
If you are not listed in Google and submit you are usually indexed within
two weeks. If however your site is already listed in the index Google should
reindex once every month, but more frequently if you have a high Pagerank™.
This indexing / reindexing time is much quicker than most other search
engines, this allows webmasters to edit their pages properties such as
title, first few lines of text, headings, keyword distribution and of course
the number of incoming links to their site. They can then discover quickly
if the changes were successful or not.
It's because of this popularity that you need to know the workings of the
Google search engine, without knowledge of it you will be ranked lower than
all other sites that are only slightly familiar with the Google algorithm.
So lets indulge ourselves in the Google ranking algorithm. Well there are
two main parts to the algorithm google uses, the first is its text matching
system, whereby Google tries to find pages relevant to what the searcher has
entered in. The second and equally important part of the algorithm is of
course the Google patented Pagerank™ system.
I'll first go through how to make your page relevant, i.e. - the text
matching part of the algo.
Google gives a lot of "weight" to the title tag when searching
for keywords. So make sure your most important keywords or keyphrases appear
in the title tag. It's seems to work best if you have other words in your
title tag too after your keywords, but try to remain under 35-40 characters.
As many of you know Google does not use meta tags such as keywords or
description tags this is because the text in these tags cannot be seen by
visitors to a website. And Google feels these tags will be abused, by
webmasters placing lots of unrelated words in them in order the get more
visitors.
The lack of support for meta tags means that Google creates your
description from the first few lines of text on your page, this means you
have to have your keywords and phrases right at the top, if it finds them
your page becomes more relevant. If it doesn't the rest of your page has to
work harder to become relevant. For example Scroll back to the top of this
page and you will see:
AKA Marketing .com - Free Internet Marketing Articles , Google submitting
tips, ranking high at google.com
The above sentence includes keyphrases related to this page.
Google considers keyword density in the body of a page for determining
relevancy too, so make sure your keywords and phrases appear a couple of
times throughout the whole page. Don't go overboard though, a density of
6-10% seems to work best.
Other advice about making your page relevant includes putting keywords
into the <h?> heading tags </h?>. Also try and bold as many
keywords as you can. As of late Google seems to be indexing text in alt
image tags, so includes your keyphrases in there too.
One final tip on page relevancy is the point on having your keywords and
phrases in links which point to your site. It is a good idea to have the
linking text contain your keywords as Google even says itself that it
analyzes pages that links come from too, in it's description of it's
pagerank technology.
How much keyword laden links matter is anyone's guess. But I have noticed
a lot of sites which give the HTML code to visitors who want to exchange
links do include keywords in the actual linking area. You should do
something like this to on your links page. Say something like "if you
want to link to this site, please use the following code".
In the above section of the article you have learned what areas Google
uses and looks at when looking for a relevant site. But what method does
Google use to determine which site is better, the answer is the Pagerank™
system.
Pagerank™ is as the name suggests a ranking system of pages. It works
on the basis that if a website ABC.COM has been linked from a website
XYZ.COM, abc.com must have some good content and therefore Google will count
the link from XYZ.COM as a vote for ABC.COM
The Pagerank™ scale goes from 1 to 10 on the Google toolbar and from 1
to 7 beside listings on the Google toolbar. A less important site is of
course a site with a PR of 1 and a very very important site is a site with a
PR of 7 or 10, in the directory or toolbar respectively.
The more links or votes a site has the more important it must be and
therefore the higher it will rank for search words which it is relevant to,
right?, WRONG!.
Google does not simply count the number of incoming links a page has, if
that was the case every webmaster from Iceland to Vietnam would try and
exchange links to every Tom, Dick and Harry website that would let them. In
Googles own words
"Google looks at more than the sheer volume of votes, or links a
page receives; it also analyzes the page that casts the vote. Votes cast by
pages that are themselves "important" weigh more heavily and help
to make other pages "important."
Hopefully your beginning to get the idea. If not - The idea is to have
your page linked to by as many high quality and high pageranked sites as
possible. Right?, RIGHT and WRONG.
WRONG BECAUSE - You see Google pagerank system also takes into account
the number of links the page that has linked to you has. The reasoning for
this is that a page X has a certain amount of voting PR, if your site Y is
the only link from that page X, then Google feels confident that page X
thinks your page Y is the best link it has, and will give you more PR. If
however page X has 50 links, page X could think your only the 50th best
page. So the more links it has the less of a PR boost your site gets.
RIGHT BECAUSE - Linking to a site with a 6+ PR will provide a significant
boost to your PR in most cases, but in cases where the site also links with
100 other sites the boost will be almost zero. Likewise if a site has a PR
of just 2 but you and only one other site are linked from it, then the PR
boost would be more than the site with 100 links and a PR of 6.
It's beginning to come complex isn't it, just wait till you see this
formula. Its looks scary for non math's people.
First let me explain what the damping factor is. The damping factor is
the amount of your PR which you can actually pass on when you vote / link to
another site. The damping factor is widely known to be .85 . This is a
little less then the linking pages own PR.
PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))
In layman's terms PR(A) is the Pagerank™ boost your page will get after
being linked from someone else's site (t1). PR(t1) is the pagerank of the
page which links to you and C(t1) is the amount of total links that (t1)
has. It is important to know that a pages voting power is only .85 of that
pages actual PR and this voting power gets spread out evenly between all
sites it links to.
Imagine akamarketing.com was linked by XYZ.COM's link page which had a PR
of 4 and 9 other links, here's how the formula should look like:
PR(AKA) = (1-.85) + .85*(4/10)
PR(AKA) = .15 + .85*(.4)
PR(AKA) = .15 + .34
PR(AKA) = .49
To sum up my site would get an injection of .49 PR after being linked
from a page with a PR of four and 9 other links.
Lets say I was linked from a site with a PR of 8 - double the previous
example's amount, which had 15 other links, a total of 16 outbound links, my
boost would be:
PR(AKA) = (1-.85) +.85*(8/16)
PR(AKA) = .15 + .85(.5)
PR(AKA) = .15 + .425
PR(AKA) = .575
The above two worked examples show that not only is the PR of the linking
page important but what is also important is how many other sites are also
linked / voted for from that page.
OK, I think we've had enough mathy stuff for now. Just remember that the
name of the game is to get as many links from pages with high PR and few
other links. The more of these links you get the more your PR will grow and
the more your rankings will improve for your relevant keywords.
The best thing you can do for your PR seems at the moment seems to be
getting listed in Dmoz.org - The Open Directory Project.
Pagerank™ is widely known to be biased towards big name directories
such as Dmoz.org, Yahoo and Looksmart.
This is true, especially in the case of Dmoz.org. These ODP links are
treated like gold by Pagerank™. It doesn't even matter what the individual
PR of the category page is. I have seen sites gain a large PR boost on the
toolbar as soon as Google updates it's directory with the latest one from
dmoz.org. This is because Google uses it's own version of ODP for the Google
web directory.
Don't believe ODP links are very important to Pagerank™? Don't believe
a listing in the ODP will boost your ranking?
Well they are and they will. Perform a search for almost anything on
Google and you'll discover that 75-80% of the top 10 results are also
indexed in the Google directory. The fact of the matter seems to me to be if
your not listed in ODP, you shouldn't expect much traffic from Google.
It's not difficult, it does sometimes take time, but it's not difficult.
Just make sure you site has good content and follow the guidelines for
adding a URL. Try to get you index page listed at least. I say at least
because although ODP claims only to list your index page, there are plenty
of sites with 5 - 10 pages listed. So if your site has very distinctive
sections, then submit each section - slowly. Once Google updates it's
directory, these listings could do wonders for your site maximum PR.
As for Yahoo and Looksmart, Pagerank™ will usually allocate a more than
normal amount of PR boost for any sites listed. For tips on getting listed
in Yahoo, read Yahoo Submitting Tips.
If you are a non-commercial site or have a site that's almost completely
non-commercial you can get into the looksmart directory through www.Zeal.com.
I really love this site, just like Google obtains results from ODP,
Looksmart obtains it's non-commercial listings from the Zeal web directory,
without Zeal I would have to fork out hard earned cash and all my site does
is provide information.
To continue - I submitted AKA Marketing.com on a Tuesday and was listed
in Zeal by Thursday morning. On Monday I checked my logs and found lots of
referrals from Looksmart, I was in Looksmart already. I looked at my logs
later only to find MSN had updated it's DB from the looksmart DB and was
sending my loads of visitors cause of the good listing I got. My site was
listed in Zeal, Looksmart and MSN within six days. So get over to Zeal.com
and submit your site.
Before you can submit a site however you must pass a member quiz, which
is fairly simple and straightforward.
If you happen to be a webmaster that has a listing in all three of
Dmoz.org, Yahoo and Looksmart then I'm guessing your site has good to very
good PR and rankings.
RECAP Have your main keywords and phrases in your TITLE tag and well
spread throughout your page. Get as many links from as many high PR low
number of outbound links pages you can. GET LISTED IN DMOZ.ORG, Yahoo and
Looksmart.
Well that's it. I hope you have enjoyed this Google Ranking tips article,
as much as I have enjoyed writing it. I also hope that you can put this
advice into use and help get yourself some real traffic.
