It is always important that you use the right terms when marketing your
product to potential buyers. The right terminology may mean increased
enquiries for your product and possibly more sales.
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Failure to use these terms may leave potential customers undecided or
going to the competition to satisfy their needs. Your competitors may be
making more sales by using these terms intelligently in their
promotional materials while you are still stuck with dry unattractive
terms in your promotional materials.
In using these attractive terms care must be taken not to overuse
them or to display mere rhetoric with no matching action to back them.
You ought to choose which terms to use and when the right mix of terms
may be used together. Circumstances may also not allow you to use
certain terms at certain times and a sound discretion must be applied in
their usage.
Apart from advertising copy and sales promotion materials the terms
may be suitably used whenever talking to potential customers. You ought
to speak with confidence and emphasis if they are to believe your claims
regarding your products.
Here is a listing and brief descriptions of these terms:
FREE:
Perhaps the first and foremost of these terms. You ought to
give the customer something free to persuade him to buy your product and
not those of your competition. It could be free advice, a free report or
another product of lesser value. But the free offer must be tied to the
buying of the product otherwise you may not make substantial sales.
MONEY:
Mention money and everybody's attention is caught. It could be
"great Value for money" or a donation to a worthy cause or a
sweepstake tied to the buying of the product. Find out a way of
factoring the issue of money in your sales material if you want to make
more sales.
NEW:
If the product is new or if there are new facts or ingredients
in the product then say so. It will create interest from potential
buyers. Everyone loves new things and people are willing to abandon old
unattractive products for new better ones. Some do it just to break the
monotony.
SAVINGS/REDUCED PRICES/PRICES
SLASHED/ DISCOUNT:
Customers want goods
at lower prices and use the money saved for other needs. If you can
demonstrate that the prices have been reduced whether by giving a
discount or by selling at a lower price then you are likely to attract
prospective customers.
QUALITY:
You ought to tell your customers that your products are of a
high quality to win their confidence. Mentioning a quality standard you
have attained or showing a quality mark from a national or international
standards body such as the International Standards Organization (ISO)
may easily demonstrate this
BUY NOW!:
Don't forget to mention this term at the end of your ad.
Put it in a conspicuous place in a bold, big font size somewhere in your
ad and it may work like magic. This term helps to inform the doubting
prospect to take action now and not later.
LIMITED TIME OFFER:
If you are giving away free goods with your
product or are giving an irresistible offer it is best to make it for a
short but reasonable time. This will cause whoever is interested in what
you are offering to expedite his buying decision so that he does not
miss it. This is where the use of this term comes in. The use of this
term should be used after taking into consideration the type of offer
you are giving whether it is attractive enough to prospective customers
and the quantity of products in stock whether they will be sold in
sufficient quantities within the time offer period.
MONEY BACK GUARANTEE:
By giving your customers a 30 days money back
guarantee and no questions asked if they are not satisfied with the
product if they return it in a saleable condition, you are demonstrating
a measure of credibility and reliability of the product. Do not fail to
give this guarantee. You will definitely win over the doubting customer
by giving him the guarantee.
TESTIMONIALS:
Provide brief statements from satisfied customers who
liked your product and include their names and location. This shows that
your product is genuine and has been tried and tested to some customers'
satisfaction.
BENEFITS/GAIN:
Explain to the customer the benefits he is going to
get by using the product. We use products because of the utility we
expect to derive from them and an explanation on what will be obtained
from their use is important.
ADVANTAGES:
Even if you do not mention this term, please explain the
superiority of your products over you rivals' products. What features
are more outstanding? Is the quality much higher? Are the ingredients
more and is the price lower?
ONLY:
By specifying the uniqueness of your product you are very much
likely to entice prospective customers to buy your products. This
uniqueness may best be expressed by using the term "only"
appropriately. This shows customers you have an edge over competitors,
materials and products to delight their customers and stay ahead of the
competition.
Please note that the use of these terms on their own will not make
high sales without the presence of a valued product and the right mix of
factors such as a strong distribution network, attractive packaging and
branding, an effective and efficient friendly customer service among a
host of other factors.
The whole business must be geared towards providing better customer
service and care and continually improve its advertising materials.
Mere usage of terms without ensuring that your products meet the
highest reputation, safety standards and customer expectations will not
do much to improve sales. The company must develop mechanisms of
measuring and meeting customer concerns and requirements if it is to
keep within track of its goals.
About the Author:
Abdallah Khamis Abdallah is a
freelance copywriter. He provides quality marketing solutions that can boost
your business sales and website traffic. Participate in contests to win
prizes and get free gifts. For details visit his website at:
http://www.qualitywritingsolutions.com
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