Edward W. Scripps built a media empire that includes daily newspapers in 20
markets stretching from Washington to Florida, Scripps Howard News Service,
United Media, and the worldwide licensing and syndication home of PEANUTS and
DILBERT.
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He started the business in 1878, borrowing $10,000 to launch a newspaper in Cleveland
called "The Penny Press." It was aimed at an unserved market of urban
workers, and quickly became the model for the
nation's first mass medium. He found a successful formula, and started to
build
the first chain of newspapers under common ownership.
Today, the E.W. Scripps Company is "a diversified media concern with
interests in newspapers, broadcast television stations, cable television
networks and other media-related enterprises."
Ethics was important to Scripps, and he strived to keep his money,
business, and life in proper perspective. Learn the 23 code of conduct that
E.W. Scripps used in both his life and his business in excerpts from his
essay "Some Outlandish Rules for Making
Money."
1. Never spend as much money as you earn.
The smaller your expenditures
are in proportion to your earnings the sooner you will become rich.
2. It is more blessed to pay wages than to accept them.
At least, it is
more profitable.
3. Never do anything yourself that you can get
someone else to do for you. The more things that someone else does for you the more time and energy
you have to do those things which no one else can do for you.
4. Never do anything today that you can put off till tomorrow. There is
always so much to do today that you should not waste your time and energy in
doing anything today that can be put off till tomorrow. Most things that you do not have to do today are not worth doing at all.
5. Always buy, never sell. If you've got enough horse sense to become
rich you know that it is better to run only one risk than two risks. You
also know that just as likely as not the other fellow is smarter than you
are and that whether you buy or sell, in each case you run the risk of
getting the worst of the bargain. By adopting my rule you will diminish by
one-half your chances of loss.
6. Never do anything, if you can help it that someone else is doing. Why
compete with one person or many other persons in any occupation or line of
business so long as it is possible for you to have a monopoly in some other
field?
7.
If circumstances compel you to pursue some occupation or to follow
some line of business which is being pursued by some other person,
then you
do your work in some other way than that in which it is done by the other.
There is always a good, better and best way. If you take the best way then
the other fellow has no chance of competing with you.
8.
Whatever you do once, whatever way you undertake to do a thing,
don't
do the same thing again or don't do the thing in the same way. If you know
one way to do a thing you must know there is a better way to do the same
thing.
9. If you're succeeding in anything you are doing, don't let anyone else
know of your success, because if you do some other person will try to do the
same thing and be your competitor.
10. When you become rich, as you will become rich if you follow my
advice, don't let anyone know it. General knowledge of your wealth will only
attract the tax gatherer, and other hungry people will try to get away from
you something they want and some-thing you want to keep.
11. One of the greatest assets any man can secure is a reputation for
eccentricity. If you have a reputation of this kind you can do a lot of
things. You can even do the things you want to do without attaching to
yourself the enmity of others. Many an act which, if performed by an
ordinary person, would arouse indignation, animosity and antagonism, can be
per-formed by a man with a reputation for eccentricity with no other result
than that of exciting mirth and perhaps pity. It is better to have the good
will than the bad will, even of a dog.
12. Never hate anybody. Hatred is a useless expenditure of mental and
nervous energy. Revenge costs much of energy and gains nothing.
13. The wise man regulates his conduct rather by reason than by
instinct. When you find many people applauding you for what you do, and a few
condemning, you can be certain that you are on the wrong course because
you're doing the things that fools approve of. When the crowd ridicules and
scorns you, you can at least know one thing that it is at least possible
that you are acting wisely. It is one of the instincts of men to covet
applause.
14. It is far more important to learn what not to do than what to do. You
can learn this invaluable lesson in two ways, the first of which and most
inspired is by your own mistakes. The second is by observing the mistakes of
others. Any man that learns all the things that he ought not to do cannot
help doing the things he ought to do.
15. Posterity can never do anything for you. Therefore, you should invest
nothing in posterity. Of course your heirs will quarrel over your estate,
but that will be after you're dead and why should you trouble your mind over
things which you will never know anything about?
16. A man can do anything he wants to do in this world, at least if he
wants to do it badly enough. Therefore, I say that any of you who want to
become rich can become rich if you live long enough.
17.
After what I have said it goes without further saying that
you should
save money. But no man can save himself rich. He can only make himself rich.
Savings are capital. It is only by doing things that one learns how to do
things. It is only the capitalist who handles capital that learns how to
handle capital profitably. The more capital you have the more skillful you
become as a capitalist.
18.
Fools say that money makes money. I say that money does not make
money.
It is only men who make money.
19. There are two cardinal sins in the economic world: one is giving
something for nothing, and the other is getting something for nothing. And
the greater sin of these is getting something for nothing, or trying to do
so. I really doubt if anyone ever does get some-thing for nothing. (Don't
marry a rich wife. Women are what they are. At best they are hard enough to
get along with. They are always trying to make a man do something that he
doesn't want to do, and generally succeeding. When a woman is conscious of
the fact that she has furnished all or any part of your capital, her influence
over you will be so great as to be the worst handicap you can carry.)
20.
I would advise you to refuse to be
an heir. If you're a prospective heir of your father or some other relative,
you should also consider that a handicap.
21. Despise not the day of small things, but rather respect the small
things. It is far easier to make a profit on a very small capital invested
in any business than it is to make the same proportion of profit off of a
large capital. It is true that after you have learned how to make a profit
on a business that shows small capital, successively, as your capital grows,
you learn how to handle it profitably. Then the time will come when the
greater your capital becomes in this way the greater your pro-portion of
profits on it should be. And, for an added reason, as your wealth and skill
grow rapidly, your so-called necessary expenses grow much more slowly and in
time cease to grow at all, so that beyond a certain limit all your income
and added income becomes a surplus, constantly to be added to your
capital.
22. It is far easier to make money than to spend it. As it becomes more
and more difficult to spend money, you will spend less and less of it, and
hence there will be more money to accumulate.
23. The hardest labor of all labor performed by man is that of thinking.
If you have become rich, train your mind to hard thinking and hold it well
in leash so that your thinking will all be with but one object in view, that
of accumulating more wealth.