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There are two basic categories of business letters: business to
business, and business to customer.
Business to
Business Letters
Most business to business letters are written to confirm things that
have already been discussed among officials in meetings, on the telephone,
or via e-mail.
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Can you imagine the letters that would have to go back and forth to
cover all of the questions and possibilities that can be covered in a
one-hour meeting, a half-hour phone call, or a few quick e-mails?
The main purpose of a typical business letter is to formalize the
details that were arrived at in those discussions, and to provide any
additional information that was agreed upon.
Over the years, certain general standards have evolved in the business
world that the vast majority of businesses use in drafting their business
to business correspondence.
Business to
Consumer Letters
There are many different types of business to customer letters. They
include: sales and marketing letters, information letters, order
acknowledgement letters, order status letters, collection letters, among
others.
As with business to business letters, over the years certain general
standards have evolved in the business world that the vast majority of
businesses use in drafting letters to existing and potential customers.
Of course, going in the other direction are customer to business
letters. These include: order letters, order status inquiry letters,
complaint letters, and others.
Since these are customer-generated letters, there is no particular
expectation that they follow any particular letter-writing standard.
Typically, they are handled just like any other piece of personal
correspondence.
Business Letter
Writing Tips
Here are a few tips I have picked up while writing literally hundreds
of business letters over the past 20+ years. This is a slightly modified
version of the tips included in my eBook, "Instant Home Writing
Kit".
Limit Them To One Page. By definition, business letters
should be short and to the point, preferably one page in length. Studies
have found that busy business people do not like to read beyond the first
page, and will actually delay reading longer letters.
Relegate Technical Details To Attachments. Often, it is
necessary to include detailed technical information as part of a business
letter package. In such cases, use the main letter as a cover letter that
lists and briefly explains the attached (or enclosed) documents.
Keep Them Formal and Factual. Generally speaking, the
tone and content of business letters should be formal and factual.
Feelings and emotions do not have a place in business letters.
Carefully Plan Your Letter. Before writing the letter,
take a few minutes to list all of the specific points you need to cover.
Sometimes it may even mean a call to the recipient or his/her company to
confirm a specific point. Remember, the purpose of the letter is to tie up
all of the details on the subject at hand, so that more letters won't have
to be written back and forth.
Be Customer Friendly. When writing directly to customers,
always focus on their needs and their perspective. Put yourself in their
position and imagine what it would be like receiving your letter. Everyone
can do this, since we are all customers of some other business in some
part of our lives.
Use Non-Discriminatory Language. Make sure that you avoid
language that is specific to gender, race, or religion in all business
letters, either to other businesses, or to customers. For example, use
"workforce" instead of "manpower", or
"chairperson" rather than "chairman". Most style
guides contain detailed lists of the offensive terms and some suggested
substitutes.
To see a fully-formatted "real-life template" of a business
letter, click on the following link:
http://www.writinghelp-central.com/business-letter.html
About the Author:
Shaun Fawcett is webmaster of
writinghelp-central.com and author of the new eBook "Instant Home
Writing Kit". His FREE e-mail COURSE "Tips and Tricks For Writing
Success", offers valuable tips on home/business writing. Sign-up for
FREE: http://instanthomewritingkit.com/free-course.html
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