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Chances are, if you are reading this article, the answer is a resounding "No".
Pay close attention to the following "to do" list, complete with tasks
to begin, in order to generate more business, expand your clientele, and achieve
business success:
1.
Barter with a potential client
on a project or with another business owner on one of their projects that is
overwhelming them. If they are satisfied with your services they will
refer you to others and possibly pay for your services on the next project.
2.
Start an email or print newsletter.
Create a mailing list of site visitors or potential customers. Be sure to
include information about your practice in general, as well as interesting
tidbits about your industry that are not well known. You may offer special
prices exclusively for newsletter subscribers as well as a list of the
upcoming events that you may be hosting or attending. You may sell
advertising space in your newsletter to cover the costs of production.
3.
Advertise in local online and offline media
that target your niche market. Whether it is an ad in the only
newspaper in the country for Moms or a classified in a women entrepreneur's
directory, you will receive results from carefully selected placements. You
need not advertise everywhere. Quality publications will provide you with
the results that you want.
4.
Create an email signature
with your company name, phone number, website address, email address, and a
quick description of your company or brief highlight of your
products/services. Include it in all of your emails and mailing list
broadcasts.
5.
Volunteer your professional services or donate your products to charities
and non-profit organizations that need your assistance but cannot afford
them. They will, more often than not, be happy to mention what you
have done for them to their board members, reception guests and staff.
6.
Join an online or offline networking group
where you can learn from other women in your industry and on certain days
promote your specials that your business may be having. Not only will you
have a list of women that you can ask advice from but those trusting
relationships will build a business referral system between all of you.
7.
Host an online business chat on a topic of great interest to members of your
online and offline community.
Send email invitations to all of your clients, potential clients, online
friends, family and friends so that they may benefit from the expertise you
have to offer to them complimentary.
8.
Write a bylined article using your expertise you
have gained from your business and highlight something of interest in your
industry; a topic of interest to readers of the publication or members of
the website where you are submitting the article.
9.
Partner your website with another site in your industry
or a network of sites that compliment your current site audience. Your
site's members will benefit from your partner's content and vice versa.
10.
List your website in the major search engines
and use keywords which will provide you with prominent placement in the
search engines. You may also invest in the "pay per click" keyword
search engines, as well.
Once you start to implement some of the abovementioned tasks in order to
generate more sales and expand your client base, it is important to remember
that you must persistently promote yourself to your target market. Failure
to continuously promote yourself, in one way or another each day, will
hinder how far your business grows. Even after you obtain the amount
of clients that you desire, remember to continue to promote your business to
your target market for continued success.
About the Author:
Dana Victoria Sophia,
a small business consultant/coach and publicist to women entrepreneurs
across the country, actively assists women in achieving their business goals
through her website for small business coaching ( www.DanaSophia.com
) and her
website for small business public relations (www.SophiaPR.com). She can be
reached at (800)249-3346
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