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I remember how proud I was when I designed my first site.
I worked so hard to design the graphics, write the articles, grow my traffic.
It eventually grew to around 100 pages. Not huge by any stretch of the
imagination, but decent size for a site with mainly original content.
(article continued below ...)
I also remember very well the day I decided to change the design and add some
new sections...and the days and nights of what seemed like an endless nightmare
that followed when I had to manually go in and add the new code for graphics and
navigation to all those pages.
You see, being fairly new to site design, I jumped in with both feet and just
started building. There was not a lot of real "planning"; my main
concern was the here and now - getting the site up and running ASAP.
If you're just starting to build your site, it's worth investing a little
time now in planning and discovering a few of the "tricks" and tools
that can be employed to save you a lot of hard work (and headaches) later.
Use
Templates
One of the easiest time-saving tools to use, templates are simply
"patterns" for your site pages.
Several of the popular HTML/WYSIWYG editors allow you to make and save
templates. If you write your own code, as I do, simply design and save a
document that contains the "skeleton" of your pages so all you have to
do when adding new content is type it in, change the page title and the META
"description" and "keywords" tags, and you're good to go.
In addition to making your job as a webmaster a heck of a lot easier,
templates allow you to maintain a consistent look and feel throughout your site
- which is perceived by many visitors as being more user-friendly.
Use SSI
If you ask me, SSI is the best thing since triple chocolate cheesecake.
SSI stands for "Server Side Include", an HTML comment line that
contains a command/directive. It allows you to dynamically generate web pages -
in other words, your documents are created "on the fly".
There are many uses for SSI. One of them is that it can make maintaining and
updating your site's navigation a snap by taking advantage of the
"INCLUDE" directive. Basically, this allows you to insert one document
inside another.
Let's say you create a file called "navigation.htm" that contains
the images and links for your site's navigation. If you add this snip of code:
<!--#include file="navigation.htm"--> to your "index.shtml"
document, the contents of "navigation.htm" will be inserted where the
include tagline is located within "index.shtml". In this case, when
"index.shtml" is generated, it ' will contain your navigation scheme
in the spot you placed the include tagline.
The beauty of this is that when you change your site navigation structure you
only have to change *one document* (navigation.htm) as opposed to manually
changing *every page* in your site.
For more information on SSI, visit the Web Developer's Virtual Library
(http://www.wdvl.com) and consult your hosting provider to find out if SSI is
included in your package and how to implement it.
Leave
Room for Ads
Even if you're just starting out and don't plan on including advertising on
your site, it's wise to design the site in such a way that adding banners,
buttons, etc. will be possible should you decide to do so.
If you use fixed widths in your tables - and we don't want to open up the
absolute v. relative width debate here - make sure your main section can
accommodate a 468x60 banner.
You'll also want to be sure to actually leave a place to put the banners or
buttons, whether it be vertically along the left or right side, horizontally
across the top or bottom, or some combination of both.
At this point in time, advertising banners may not be a concern. However, if
your site grows enough to support paid advertising and/or if you decide to
promote affiliate programs using banners or buttons, it's nice if you can
implement those options without a lot of hassle.
Always
Plan Ahead!
I know it's easy to get so consumed with finishing your site and going live
that you think you don't have time to devote to extensive planning.
If you want to save yourself a lot of time and trouble in the long run,
though, it's best to keep the future in mind when developing your site. After
all, when you hit it big, you want to be able to sit back for a few moments and
enjoy your success - and build on it - rather than stressing out over what you
should have done initially and be forced to go back to the drawing board.
About the Author:
Jennifer Johnson is the
owner of jBanner.com. http://www.jBanner.com
jBanner.com provides outstanding banners at unbeatable prices. Ask about the
"Affiliate Program Promo Pak"; 8 banners for only $199.99! Don't
forget to sign up for Jennifer's FREE site design and promotion newsletter.
Discover how to improve your site, generate traffic, and boost sales.
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