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When people come to your site are they met with a roadside sign announcing
your business and not much else or do they have a reason to stick around? If
they aren't sticking, you aren't succeeding. And you've missed the major rule of
online engagement. That is simply, “Information rules on the Internet.” If
you ain't got it, they ain't staying.
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So let's say you've currently got yourself Post-It note traffic. The kind
that arrive but leave just as quickly.
Boy, the logs look great, but where are the sales? Time for some Super Glue
folks. The kind you can't get from website bells and whistles. This only comes
from content, the kind you have to create. Consider these Super Glue techniques:
1. Free Advice:
Free advice can be formatted in several different ways. Perhaps a list of
articles that the visitors can't pass up. Not the same old, same old we see
everywhere. But fresh, new, material that adds to the education of your visitor.
This can't be beat for making them stick. Make sure one article leads to
another valuable place on your site until finally it leads to the sale. Free
advice builds confidence in your target audience. After all, how do they know if
you've got the right stuff if you don't tell them a little to prove it?
2. Community Chat:
People like people. And we love to get together and talk about our favorite
subject. Many online gurus making millions online by first offering a free
one-hour chat a week. Meet the maker of the site and you've built trust in your
audience.
Invite them to participate and your no longer the only one making the moves
at your site. Let the people get to know you and sales will soar.
3. BillBoards:
Let them have their say. Billboards provide a safe way for the shy ones to
have their say too. It's an inter-exchange of information, which often builds
the content of your site.
It also enlists in stick-to-itivness as people who roam the billboards are
staying put. They are getting friendly with your site.
4. Learning Tools:
Give your visitors other ways to learn. Books, e-books, forums, shareware,
etc. Change your content often and visitors will want to return to see what
you've added that will be worthwhile to them.
5. The Newsletter:
Yes, the newsletter. The number one tool for bringing your visitors back to
your site. If your aren't capturing them the first time with a free opt-in
newsletter, then you have to keep going out and finding them. That's very
expensive.
Your newsletter is a forever link to your clients and prospects.
5. A Treasure Hunt:
Yep, I'm talking a contest in which you give away something free. However,
this contest works a little different. By placing a small graphic in different
parts of your site weekly, ask the visitors to find it and then enter the
contest by telling you where the graphic is located. What does this do? It
persuades your visitor to play a game and in the process takes them through your
site. While they are looking, they are learning about you.
See, it's not hard to add a little SuperGlue to your Post-It Note and get
those visitors to stick around long enough to actually buy!
About the Author:
Anne-Marie Baugh is with Write-Promotion, the only online business that effectively combines
publicity with online promotions to bring your web business dynamic, sales
propelling results. We have a package for every budget and a smile for every
bottom line. Please visit today at: http://www.write-promotion.com
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