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If you are looking for another sales outlet for your products, consider selling
through consignment. Many retailers are accepting consigned goods, as this
arrangement allows them to get inventory without shelling out their own cash.
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Consignment allows you to sell your products without having to pay for rents,
overhead, or salaries of people to staff the store. It also allows you to reach
different locations and markets, and enables you to strengthen the quality of
your brand.
It's possible to make quite a bit of money consigning, particularly if you
are selling more high-end pieces. By selling to individuals outright (through
ads in papers, out of your trunk at work, etc.), you may be able to do better,
but the work and expense involved often is not worth it.
In consigning your products, you are basically lending your products to the
retail storeowner. The retailer displays your wares and includes them in their
line of products. If the merchandise sells, the store owner pays you less the
agreed percentage and other costs. The percentage share of the retailer ranges
from 25 to 50 percent, depending on the store and the type of merchandise.
However, before you go into consignment, you should take note of the
following:
1.
Check the shop out.
Visit the retail store and take time to look around the store before
consigning. Evaluate its look, feel and appearance. Is this the kind of store
that you yourself would frequent? If not, then maybe other people feel the same
too, and hence your chances of selling your items are slim at best. Also check
merchandise condition, how merchandise is displayed, and the prices of
comparable items.
2.
Determine the store's match with your products.
To improve your chances for sales, look for consignment shops that sell the
same general type of merchandise you are offering. For instance, if you produce
clothing that are western in style, a shop that focuses on hip-hop clothing is
not going to bring you any sales. Similarly, if you are offering antiques, don't
offer your wares to a contemporary home furnishings store.
3.
Choose a retail store that gets adequate traffic.
You stand a better chance of selling your products faster if you choose a store
that attracts a huge number of customers. The store must be able to attract
enough buyers, first of all. Many consignment stores go in and out of business
quickly, so only consign with a store that has proven itself and has been in
business for less at least three years.
Keep in mind that your products are basically tied up until it's sold or you
retrieve it from consignment shops. If the store is located in an out-of-the-way
place and doesn't actively market itself, your products may simply gather dust
and your earning potential may be severely compromised. I have heard of a number
of consignees who complained about not getting any sale for a year! Be smart and
select only retail stores where you know your products stand a greater chance of
being sold.
Some choose to consign with "boutiques," which are pricier and can
be found in richer towns. The cost may be higher, but it often pays off.
4. Make
sure your products are prominently displayed.
Even within the store you need to be sure that your products are right in the
line of customer traffic. Your products stand a lesser chance of getting
purchased if it is tucked in the furthermost corner of the store where customers
hardly ever go. If you can arrange to have your products included in the store
window display, so much the better.
5. Set
a timetable. Give
the consignment store a period of time to sell your items. If they are unable to
sell your goods, arrange to have your items pulled out. Maybe you made the wrong
choice in terms of store, or their location is not working for you. Whatever the
reason, keep in mind that unsold inventory means that your money is
"sleeping."
6. Be
sure to get the terms in writing.
Spell out the agreement with the retail store in a written contract. Get the
owner or buyer to sign and agree to your terms regarding the payment schedule,
responsibility for lost or stolen goods, and display and upkeep of the
merchandise.
7. Know
what the exact fees are.
Make sure you know how much you will be getting, i.e., 25%, 33% or 50% of the
sale. Also find out if it is a 30, 60 or 90 day consignment. Aside from the
sales percentage, inquire if other costs will be charged to you. Some shops
charge an "administration fee" in addition to the percentage cut,
sometimes without informing the consignee. Beware of the shops that do not give
you the prices they are going to charge for your items. If you are not satisfied
with the price that you are offered, find another place.
8.
Retrieving your goods.
Not selling anything is bad enough; never getting back your merchandise is
worse. And believe it or not, these things happen. There are cases when
unscrupulous store owners refuse to give back a consignee's products. You
particularly need to give this due consideration if the shop is located at a
distance from you, which can make getting your merchandise that doesn't sell
costly or impossible.
9.
Check the back-end systems.
Ask how your inventory is tracked and when goods are paid for. Shops that are
computerized keep more accurate records. Moreover, make sure to receive a
receipt for the items brought in, as well as a statement at the time of payment
showing what sold.
10.
Determine how carefully the goods are treated and protected.
Ask what type of insurance they have particularly if you are selling valuable
items like jewelry, antiques or artwork. If the storeowner has no theft or fire
insurance, think twice about placing your products with that store. Check if the
store has fire alarms and water sprinkler to protect the items in case of fire.
Choose a storeowner who is willing to protect your items, even to the extent of
providing locked cases for valuable products.
11.
Know your products well.
Lastly, be sure that you know every little bit about your product. Inspect the
quality of your merchandise, making sure that there are no stains or tears if
you are selling clothes, or cracks for porcelain items. When you hand over your
merchandise to the storeowner, point out that your items are in pristine
condition. This way, he or she cannot tell you later on, "Opps, sorry. We
won't pay for that item since it has stains in it" especially if the
product has remained unsold on their shelves for six months.
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