1. Know your targeted customer.
You must have an intimate knowledge of his wants
and needs. Ask yourself:
- "How does my product(s) benefit my targeted market?"
- "Why should my targeted customers buy from me?"
- "How will I fill my targeted customer's wants and needs?"
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Once you have answered these questions, start writing your web copy. When you
think you are finished, get an unbiased person(s) to read it and give you
constructive criticism. When you think you have excellent web copy, move on to #
2.
2. Now take a closer look at your sales copy.
It MUST make your targeted
customer think:
- "Hmmm..I really need this Product X" AND
- "Gee, I wish I'd found this Product X six months ago".
Does it make you think those thoughts? If you have any doubts, get a few more
unbiased persons (not the same ones!) to read your web copy. Ask them what
thoughts come to mind as they read it. Don't stop rewriting until you hear your
reviewers echo "a" and "b" above.
Do this properly and you can be sure that your targeted customers will have
these positive thoughts too once they read your web copy.
3. Your potential customer is now in a receptive or buying
mood. This is
exactly what you want! Your customer will think you are giving him valuable
information, as opposed to a sales pitch. Work hard to keep that positive
impression. Now that your potential customer is in a buying mood...
4. It's decision time!
Your customer MUST feel that he is making up his own
mind. He will then justify his decision based on his wants and needs. Once your
targeted customer has completed this step, your chances are excellent that he
will place an order. Now for the most important thing...
5. Explicitly ask your customer to order your product. Make it VERY easy for
him to do so. If you sell your own products, be sure you can handle credit
cards, or at least online checks. The less time your new customer spends in the
ordering process, the less time he has to change his mind!
6. Offer further information that your targeted customer can read online. He
may not be ready to order your product today, but he may order after he reads
your more detailed sales material. Remember, your potential customer may just
need a little more convincing for him to become a buying customer!
Best of luck and many sales to you!
About the Author:
John Soares Persuasive Web
Writing Makes The Web Sale! http://www.persuasive-web-writing-means-higher-web-sales.com/?powerhomebiz.html
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