|
In the last issue, we discussed the first of the two methods to make sales
on the Internet -- Instant Excitement. This method consists of soliciting
sales in the excitement of the moment.
However, not all visitors will be ready to make a purchase at that
moment. Some are more cautious and require time to think things over. Others
may be interested in buying, but short on money and want to return later.
So, how do you keep the interest of these types of visitors?
article continues below...
Through Earned Association.
There are three ways Earned Association works.
The first relates to
advertising away from your sales page.
Whether people have been to your
sales site before or not, it often requires several exposures to your
business or product before they will seriously consider purchasing. Often
times, it's just a matter of catching them at the right moment.
So what this requires is repeat advertising. Now, you might consider this
a clever ploy by ezine owners to get more advertising, but it's not. Think
of how you react to ads yourself. At times, you will catch on a specific
headline or phrase and click to the website. Other times, however, you don't
really look at an ad until you realize it's been around for a while.
Repeat viewing of an ad makes it more credible in your mind. It Earns
it's way in and you Associate it as a credible business, at least to the
extent of it having been around for a while.
However, the second and third methods provide for a better Earned
Association.
The second way to use Earned Association is through providing extra
information and follow up contact.
Auto responders that can send out follow
up messages at regular intervals are the best way to continue to provide
added information. This Earns an increased chance of a repeat visit to your
site, and again, further Associates your business in the potential
customer's mind as a credible, real business.
Other means of providing extra information on the sales site include a
Frequently Asked Questions page, and pages providing extra information about
specific topics. However, these extra pages should still lead directly to
the order page or back to the main sales page. Again, this is no place to
change the subject. There should be no distracting banner ads or links to
other non-related destinations. (More on this in part 3)
The third means of Earned Association is through your general business
or, basically speaking, by having a good reputation.
People will then Associate the credibility of a product or opportunity
with the credibility of your main business. It's entirely up to you to make
sure that credibility is good. If you only recommend things you believe in
and know to be good, you're repeat customers or downline will learn to trust
your judgment. Then, when you recommend something, they will be more likely
to look into it for themselves. You will have Earned this through your
Association to good and credible products or opportunities.
This type of Earned Association is effected by the way you advertise,
your sense of responsibility, your customer service, and general business
philosophy.
While Instant Excitement creates quick profits, it really only will catch
a portion of your potential customers. It is essential to use Earned
Association as well to get sales from the more selective customers and to
maintain repeat customers.
In part 3, we'll discuss how to integrate the two sales methods on the
same site, and how to keep each of them working together for you.
|
1 |
2 | to
be continued
About the Author:
Written by Joe Bingham,
editor of the NetPlay Newsletters. BREAKOUT of the typical ezine rut! NetPlay
brings you Online Business Information, News, and Opportunities --- with one
Unique sense of Internet Humor. --- Education and FUN! Free ad to New
Subscribers Visit http://www.netplaynewsletters.com/netplay.html
======
| 
