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You’ve worked non-stop to develop a client’s web site. You delivered the
baby clothes you’ve created to a retailer. Or you have put up the banners of
an advertiser for 30 days. You wait for the payment, but nothing comes. What are
you to do?
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A non-paying customer is one of the worst nightmares of a small business
owner. Where every cent counts, a delayed payment (or none at all) could wreak
havoc on your finances. Not only that, it eats up a lot of your time that could
be spent instead in developing and growing your business.
Before handling the account receivable to a collection agency or a lawyer,
here are some steps you need to take to protect your business from slow or
non-paying customers.
1. Promptly send out
bills. The sooner it gets to the customer, the greater
the chance that you will receive the payment on time. Make sure that your bills
includes all the relevant information of the purchase, including the goods or
services rendered, the price itemization and the dates purchased. Even include
how the order was placed, whether by phone, fax, in person or on the Internet.
The more details you include in the bill, the harder for the customer to dispute
your charges. In the event that the customer disputes the amount owed, be sure
to respond promptly, in writing. Otherwise, you can lose some rights under
various credit laws.
2. Create a system that would allow you to monitor payments that are due
daily. Make sure that you are aware of any signs of problems such as slower
payments, failure to return calls and bounced checks. If you use Quicken,
Quickbooks or any other software packages, customize them so as to alert you
when payments are due. If you are not using any of these software, create these
two spreadsheets using Excel or Lotus:
- Aging of your Accounts Receivables. The form should include: Customer Name,
Contact Person, Phone, Total Amount, then check whether the account is 0-30 days
due, 61-90 days due, or over 90 days due.
- Compile all these information in a monthly Accounts Receivable Customer
Statement form, which will include: Invoice Number, Invoice Date, Product or
Service Description, and the amount that is 0-30 days due, 61-90 days due, or
over 90 days due.
3. As soon as an account is included in your past due column, even if it is
only 5 days, be sure to send follow-up reminders immediately. Stamp a big “Past
Due” on the cover of the notice. The longer a bill is not paid, the harder it
is to collect payment. Be sure to have a set of demand letters drafted, with
increasing level of firmness depending on the length of payment delay.
4. Visit or call the customer or accounts payable department. Discuss with
them the situation, ask for your money, and inquire what can be done to speed up
payment. If the customer agrees to see you, chances are you will leave with at
least an explanation or excuse as to their non-payment. Strive hard to leave the
meeting with a check or written assurance that your bill will be paid. Insist on
a firm timetable for the payment, and how the payment will be made -- whether
hand-delivered cash, a check via a messenger service or whatever the case may
be.
5. If the customer has financial problems, consider extending the time for
payment but make sure that he signs a promissory note that will commit him or
her to a periodic payment plan. You can suggest to customers experiencing a
cash-flow shortage to charge the amount due to their credit cards. If you have a
merchant account, getting customers to pay with their credit cards can go a long
way in reducing your receivable problems and eliminating default risks. It will
allow your customers to pay the balance in installments.
6. Once a customer becomes a problem, consider stopping any future sales and
discontinue providing credit. If you are dealing with a big company and their
accounts payable department is turning a deaf ear to your demands for payment,
call the buyer at their Purchasing Department and tell them that any new sales
to their company is stopped. You may get a more favorable reaction from the
buyer than the accounts payable clerk. Even if a compromise is reached, tread
carefully in providing the customer a new line of credit. A better approach is
to demand cash payment on delivery on any new sale.
7. When dealing with a non-paying customer, be sure to conduct yourself in
the most professional and courteous manner possible. If you can't resolve the
issue, leave or hang up the phone to avoid charges of harassment. You can be hit
with a double jeopardy: the customer doesn’t pay but sues you for harassment!
Space the timing of your calls, maybe a day or two later. And of course,
continue sending out your collection letters.
8. Know when to throw in the towel e.g. customers declaring bankruptcy --
and write off the debt. A small consolation: bad debts are tax deductible. If
you want to get the money the hard way, you have two options: get a lawyer, or
hire a collection agency. Your customer may view the letter from your lawyer
more seriously and be more inclined to pay. If this still doesn’t work, you
can get a collection agency to get your money for you, at a cost of about 15-40%
of the amount collected.
The best advice: get the payments first before you deliver.
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