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There are only two ways to sell things on the Internet.
Plain and Simple.
There may be a dozen different ways of marketing them, but when it boils
down to making the actual sales, there are just these two.
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Instant Excitement and Earned Association.
Fortunately, with the right plan, they can be integrated.
Method # 1 -- Instant Excitement.
This is, in a way, the heart and soul of the Internet. This is the 'quick
profits' method that fires people up so much.
Instant Excitement sales are the result of direct sales copy with the
single intention of soliciting a sale. Visitors to a site using this method
should be guided to a feeling of, "Wow! I'm lucky to have found this
product, opportunity, or service!"
Sales copy for this method should be done with a 'Buy Here and Buy Now!'
attitude. Everything should direct the reader to the order button, and there
should be no other destinations offered. I repeat, NO Other Destinations
Offered.
This is not a place for banner ads, or links to your other businesses.
The visitor should not have to follow a maze to get to the order page. It
should be a single, clearly visible, straight shot. (Notable exceptions
discussed later).
There should be at least three links to the order page within the sales
copy of an Instant Excitement web site or letter.
The first link should be located as near to the top as possible.
This is
designed to catch the fast paced mover and repeat visitor who need little
persuasion, but are lost if they have to go looking for the order button.
The second link to order should be after a brief overview of the product.
This works for those that are immediately interested after the overview, but
who don't want to wade through the entire document.
The third link to order is placed after the full explanation of the
product or program,
offering a convenient one click to the order page for
those who have read the entire document. A 'back to top' button is
acceptable here for those who wish to review the basics before ordering.
However, there is still no link to leave the page.
Another crucial element for an Instant Excitement sale is
the ability to
accept credit cards. There must be an option for immediate payment. A Paypal
link is a great second option, but cannot replace the ability for direct
credit card charges.
Instant Excitement can wear off, so there is no room for distractions.
Distractions equal lost sales.
Simply put...
Tell the reader what you're selling, put in an order link. Briefly
describe the benefits and uses, put in an order link. Fully explain the
product or program, and put in an order link.
Using the Instant Excitement Method, however, should NOT exclude sound
business principles. There is no room for dishonesty, false claims, or a
"hit and run, sell 'em and dump 'em" attitude.
The excitement for your business should be based on a realistic,
desirable product, service, or opportunity. Part of the excitement in the
sales copy should include things like extra benefits, additional items, a
refund guarantee, and support services.
Just because you are seeking an Instant sale based on a moment of
excitement, doesn't mean you won't have to follow through and follow up with
what you have sold them.
The best part of Instant Excitement for the buyer is receiving an
instantly deliverable product. Offer e-books for immediate download. Grant
instant access to the 'members only' part of the program's site. If it's a
case where physical goods need to be shipped, send them an immediate
confirmation email to let them know the order is on it's way.
Customer service is still an integral part of any good business. Demand
this in any affiliate program you join as well.
In Part Two of "Mastering the Internet's Two Sales Methods",
we'll talk about Earned Association and how it increases sales, works
directly with Instant Excitement, and raises the credibility of your
business.
About the Author:
Written by Joe Bingham,
editor of the NetPlay Newsletters. BREAKOUT of the typical ezine rut! NetPlay
brings you Online Business Information, News, and Opportunities --- with one
Unique sense of Internet Humor. --- Education and FUN! Free ad to New
Subscribers Visit http://www.netplaynewsletters.com/netplay.html
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