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Creating Connections: Making Your Business Truly Multimedia
The future of the Internet is going to be based upon the innovative ways that it is combined with other forms of media. As entrepreneurs, our success will hinge on how well we are able to adapt and follow these kinds of developments.

by Mary Wheeler
Contributing Author

 
Remember when "multimedia" was the hottest term in the computer world? Everyone wanted a system that was multimedia-ready -- some were even called "multimedia" systems, which usually meant that they had decent sound and video cards.
(article continued below ...)

Today, we are on the verge of having TRULY multimedia systems -- systems that integrate and connect various ways of communicating and sharing information. Businesses that want to prosper (or perhaps even survive) in the future need to be aware of these changes and should try to capitalize on them as soon as they can.

What kind of changes am I talking about? Mainly the ways that the Internet is combining with other communication media to create products and services that hadn't been thought of before. Here are just a few examples:
  • You can now use the Internet to make local and long distance telephone calls, as well as video conferencing. The combination of these two media allows customers to transmit more information than either could do by themselves.
  • More and more merchants are integrating their physical store locations and their Websites, so that the two aren't separate selling points for the company, but rather work together to make profits. These kinds of systems lead to more sales and greater customer satisfaction.
  • Innovative businesses are combining the power of the Internet with the ease and popularity of television to create new interactive media. With these systems, a person who is watching TV can use a wireless mouse to find out more about a product that he or she sees, including how much it costs and the closest place to buy it, all based upon the viewer's individual information and location.

These examples help show that the future of the Internet is going to be based upon the innovative ways that it is combined with media with which we are already familiar. As business "entrepreneurs," we should keep a close eye on these kinds of developments, so that we don't get left behind.

 

About the Author:

Mary Wheeler takes the time to help her clients understand the nuances of new Internet services and technologies. To find out more about an exciting new opportunity involving the first dot-tv company, please visit her Website at http://www.121.tv/marywheeler  

 

 

 

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